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BizReport | Ecommerce January 14, 2020
Expert: How to create a digital B2B strategy
B2B buying has traditionally been something that Boomers excelled at, but with more Boomers retiring every day it is leaving a hole in how some businesses do business. Especially as Gen Xers and Millennials are more likely to buy online... >>
BizReport | Ecommerce December 25, 2019
Why B2Bers need to build stronger relationships
At the fast rate of retirement for many Baby Boomers and the fact that Millennials are apt to buy products for their business online rather than through traditional B2B methods, as their Boomer counterparts did, B2B businesses may be facing... >>
BizReport | Advertising December 18, 2019
Trend: Look for ABM efforts to increase
New data out from ITSMA and the ABM Leadership Alliance indicates a surge in interest in account based marketing (ABM) efforts. According to the data about 21% of B2Bers plan to increase their spending in ABM over the next year.... >>
BizReport | Advertising archives May 31, 2019
Reports: More B2B brands turning to AI
Optimization may be the oldest new buzzword in marketing. And, according to new data from InfiniGrow, more B2Bers are turning to new technology - Artificial Intelligence - to ensure they are optimizing. Most of Infinigrow's B2B clients (80%) are now... >>
BizReport | Social Marketing May 09, 2019
Study finds more B2B teams hitting LinkedIn
Social media has been a go-to for many retail and beauty brands for the past five or so years, but one new report finds B2B sales teams are pushing farther into a specific social network: LinkedIn. ... >>
BizReport | Advertising archives June 04, 2018
Survey: Truth more important than marketing
According to one new report, consumers are less interested in marketing campaign buzzwords and more interested in the truth of how a product works. Which could mean marketers need to reevaluate how they are trying to reach these shoppers. ... >>
BizReport | Social Marketing April 26, 2017
Expert: Why B2Bers need social
The Lynkos business network connects more than 2 million businesses around the globe, helping those brands to find not only customers and clients, but partners for the digital space. And, as a Lynkos exec explains, this kind of social networking... >>
BizReport | Advertising archives May 05, 2015
Study IDs how B2B brands can improve customers' lifecycle
New data out from ServiceSource indicates B2B brands need to not only b familiar with customer lifecycle management but with revenue lifecycle management. The revenue-based lifecycle gives brands a better glimpse into how they are currently performing and how that... >>
BizReport | Blogs & Content archives April 15, 2015
Blogs, social media not as important to B2B buying process as marketers assume
How much of an impact do social media and blogs have on the B2B buying cycle? Not much, according to a new report from KoMarketing.... >>
BizReport | Advertising archives December 22, 2014
Report: Analysis high on B2Bers New Year List
B2B brands will be pushing more budget dollars into the analytics space. That is the takeaway from a new survey out with ON24. According to their survey 77% of B2B brands report big data is not a reality for them.... >>
BizReport | Research archives October 28, 2014
Study: 1/3 of businesses need to improve analysis coordination
Business to business brands need to do a better job of strategizing how they approach campaign measurement. That's a key takeaway from a new Corporate Visions survey which indicates more than half of B2Bers believe their conversation strategy is strong,... >>
BizReport | Mobile Marketing August 04, 2014
Study: Soon B2B mobile traffic will outstrip B2C
Business to Consumer (B2C) businesses have traditionally led Business to Business (B2B) brands in both online and mobile traffic. However, according to new data out from Usablenet that is about to change. Their data shows, thanks to the rapid adoption... >>
BizReport | Email Marketing July 04, 2014
Report: Marketing tech high on marketers' to-do lists
In the second half of 2014 look for more businesses to push their spending within the marketing technologies sector; that is the takeaway from the new Stat of B2B Lead Nurturing survey. According to the report most (82%) are looking... >>
BizReport | Advertising archives April 07, 2014
Bizo releases B2B targeting solution
A new targeting solution in the B2B space takes a different approach to website traffic, and allows businesses to 'nurture' anonymous visitors even before they offer up an email address. This kind of engagement can enrich the on-site experience for... >>
BizReport | Advertising archives October 22, 2013
Report: B2B message delivery, alignment needs work
New data out today from Corporate Visions and Aberdeen Group indicates a gap between the creation of ads for many business to business (B2B) brands and how those messages are delivered and aligned. ... >>
BizReport | Advertising archives July 30, 2013
Corporate Visions: Price putting the pressure on sales
According to new data just out from Corporate Visions, most salespeople (81%) say CRM systems aren't helping them close the deal. Why? Because of price points.... >>
BizReport | Search Marketing January 23, 2013
Report: For B2B, Twitter tops Facebook
According to new data out from Optify, email and search are two hot spots for Business to Business (B2B) marketers. The study also shows that B2B consumers are reacting differently to the social space, especially when it comes to engagement.... >>
BizReport | Advertising archives December 14, 2012
Study: Smiling prospects convert more often
When it comes to targeting and engaging B2B prospects, a new report out from Mintigo suggests marketers should look for smiling profile pictures.... >>
BizReport | Advertising archives November 13, 2012
Corporate Visions releases Power Tools
A new suite of tools out from Corporate Visions should help brands tell better stories - i.e. create more engaging content - in the online space. Called Power Tools, the suite is set up to help brands create better leads... >>
BizReport | Advertising archives October 04, 2012
Demandbase tool offers real time option for B2Bers
When it comes to campaign optimization, advertisers need up to the minute information so that tweaks, adjustments and new campaigns have a better chance of engaging customers. To that end, Demandbase has released a new tool which should help B2B... >>
BizReport | Ecommerce archives September 12, 2012
Optify: Why planning for success isn't just a catch-phrase
There are any number of plaques, t-shirts and banners around the globe reiterating a phrase everyone knows: success is reached by first planning. That statement, while trite, is correct according to new data from Optify. Their new study of B2B... >>
BizReport | Advertising archives April 11, 2012
ReachForce relases SmartForms to simplify online registrations
A new real-time registration form may help some business-to-business (B2B) marketers increase conversions. Called SmartForms and available from ReachForce, the forms allow for shorter forms but still include the integral information needed so marketers know how to approach the lead... >>
BizReport | Advertising archives March 19, 2012
Survey: B2B marketers missing opportunities
Too many B2B marketers are missing opportunities presented by adequate use of data, targeting and measurement. According to Crain's B2B Magazine survey brands are still 'pushing' ads rather than 'pulling' in consumers with the use of proper targeting methods.... >>
BizReport | Internet August 04, 2011
Does your business know what business journalists do online?
It's not just consumers who search the Internet for news. Business journalists also trawl social networks, blogs and microblogging sites to find topics to write about and industry experts to query. Results of the 2011 Arketi Web Watch Media Survey... >>
BizReport | Ecommerce archives May 13, 2011
RapidBuyr offers something new in land of daily deals
For just over a year, the daily deal space has been heating up. As more consumers catch on to the craze, more brands are hitting the marketplace with their offerings. A new type of deal from RapidBuyr may help certain... >>
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