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BizReport | Advertising June 04, 2018

Survey: Truth more important than marketing

According to one new report, consumers are less interested in marketing campaign buzzwords and more interested in the truth of how a product works. Which could mean marketers need to reevaluate how they are trying to reach these shoppers. ... >>

BizReport | Social Marketing April 26, 2017

Expert: Why B2Bers need social

The Lynkos business network connects more than 2 million businesses around the globe, helping those brands to find not only customers and clients, but partners for the digital space. And, as a Lynkos exec explains, this kind of social networking... >>

BizReport | Advertising May 05, 2015

Study IDs how B2B brands can improve customers' lifecycle

New data out from ServiceSource indicates B2B brands need to not only b familiar with customer lifecycle management but with revenue lifecycle management. The revenue-based lifecycle gives brands a better glimpse into how they are currently performing and how that... >>

BizReport | Blogs & Content April 15, 2015

Blogs, social media not as important to B2B buying process as marketers assume

How much of an impact do social media and blogs have on the B2B buying cycle? Not much, according to a new report from KoMarketing.... >>

BizReport | Advertising December 22, 2014

Report: Analysis high on B2Bers New Year List

B2B brands will be pushing more budget dollars into the analytics space. That is the takeaway from a new survey out with ON24. According to their survey 77% of B2B brands report big data is not a reality for them.... >>

BizReport | Research October 28, 2014

Study: 1/3 of businesses need to improve analysis coordination

Business to business brands need to do a better job of strategizing how they approach campaign measurement. That's a key takeaway from a new Corporate Visions survey which indicates more than half of B2Bers believe their conversation strategy is strong,... >>

BizReport | Mobile Marketing August 04, 2014

Study: Soon B2B mobile traffic will outstrip B2C

Business to Consumer (B2C) businesses have traditionally led Business to Business (B2B) brands in both online and mobile traffic. However, according to new data out from Usablenet that is about to change. Their data shows, thanks to the rapid adoption... >>

BizReport | Email Marketing July 04, 2014

Report: Marketing tech high on marketers' to-do lists

In the second half of 2014 look for more businesses to push their spending within the marketing technologies sector; that is the takeaway from the new Stat of B2B Lead Nurturing survey. According to the report most (82%) are looking... >>

BizReport | Advertising April 07, 2014

Bizo releases B2B targeting solution

A new targeting solution in the B2B space takes a different approach to website traffic, and allows businesses to 'nurture' anonymous visitors even before they offer up an email address. This kind of engagement can enrich the on-site experience for... >>

BizReport | Advertising October 22, 2013

Report: B2B message delivery, alignment needs work

New data out today from Corporate Visions and Aberdeen Group indicates a gap between the creation of ads for many business to business (B2B) brands and how those messages are delivered and aligned. ... >>

BizReport | Advertising July 30, 2013

Corporate Visions: Price putting the pressure on sales

According to new data just out from Corporate Visions, most salespeople (81%) say CRM systems aren't helping them close the deal. Why? Because of price points.... >>

BizReport | Search Marketing January 23, 2013

Report: For B2B, Twitter tops Facebook

According to new data out from Optify, email and search are two hot spots for Business to Business (B2B) marketers. The study also shows that B2B consumers are reacting differently to the social space, especially when it comes to engagement.... >>

BizReport | Advertising December 14, 2012

Study: Smiling prospects convert more often

When it comes to targeting and engaging B2B prospects, a new report out from Mintigo suggests marketers should look for smiling profile pictures.... >>

BizReport | Advertising November 13, 2012

Corporate Visions releases Power Tools

A new suite of tools out from Corporate Visions should help brands tell better stories - i.e. create more engaging content - in the online space. Called Power Tools, the suite is set up to help brands create better leads... >>

BizReport | Advertising October 04, 2012

Demandbase tool offers real time option for B2Bers

When it comes to campaign optimization, advertisers need up to the minute information so that tweaks, adjustments and new campaigns have a better chance of engaging customers. To that end, Demandbase has released a new tool which should help B2B... >>

BizReport | Ecommerce September 12, 2012

Optify: Why planning for success isn't just a catch-phrase

There are any number of plaques, t-shirts and banners around the globe reiterating a phrase everyone knows: success is reached by first planning. That statement, while trite, is correct according to new data from Optify. Their new study of B2B... >>

BizReport | Advertising April 11, 2012

ReachForce relases SmartForms to simplify online registrations

A new real-time registration form may help some business-to-business (B2B) marketers increase conversions. Called SmartForms and available from ReachForce, the forms allow for shorter forms but still include the integral information needed so marketers know how to approach the lead... >>

BizReport | Advertising March 19, 2012

Survey: B2B marketers missing opportunities

Too many B2B marketers are missing opportunities presented by adequate use of data, targeting and measurement. According to Crain's B2B Magazine survey brands are still 'pushing' ads rather than 'pulling' in consumers with the use of proper targeting methods.... >>

BizReport | Internet August 04, 2011

Does your business know what business journalists do online?

It's not just consumers who search the Internet for news. Business journalists also trawl social networks, blogs and microblogging sites to find topics to write about and industry experts to query. Results of the 2011 Arketi Web Watch Media Survey... >>

BizReport | Ecommerce May 13, 2011

RapidBuyr offers something new in land of daily deals

For just over a year, the daily deal space has been heating up. As more consumers catch on to the craze, more brands are hitting the marketplace with their offerings. A new type of deal from RapidBuyr may help certain... >>

BizReport | Advertising April 05, 2011

Survey: Display, mobile priorities for advertisers

Move over video and search marketing. Savvy marketers are pushing for more display and mobile advertising time according to a recent survey. The survey, from Bizo, finds that most marketers believe display and mobile options are their best chance to... >>

BizReport | Advertising January 28, 2011

5 Questions with GlobalSpec's Chris Chariton

Along with mobile and social channels heating up, one online area where business is expected to improve is the B2B space. One area of concern is that no two B2B brands are in need of the same thing; this is... >>

BizReport | Advertising June 14, 2010

Study: B2Bers aren't naturally social. Does it matter?

Marketers have quickly discovered how important social networks are for engaging consumers, but when it comes to engaging other businesses many may be missing the boat. Why? Because less than half of B2B marketers are engaging with social platforms on... >>

BizReport | Advertising June 09, 2010

Demandbase platform identifies, funnels online shoppers

A new application for merchants or customer service entities should help to funnel traffic to the appropriate vendors. From Demandbase, the platform first identifies who has logged on and then funnels that visitor to the appropriate assistance provider. For example,... >>

BizReport | Blogs & Content June 08, 2010

Study: Internet 'disrupting' trade publications

Business publications may not have quite the reach they once had, even within the niche markets they serve. According to a recent report from Starch Information Sources the Internet is displacing publications in nearly all industry sectors. This has been... >>

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