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BizReport | Blogs & Content archives July 31, 2015

BrightEdge: Brands are missing consumer engagement with content

We could arguably say there is more branded content on the Internet now than there has ever been in the past. There are product descriptions, how-to and other helpful videos, blogs about products, quoted reviews. There are social media stories... >>

BizReport | Blogs & Content archives October 04, 2013

More B2Bers looking to content

Content is getting more play from business-to-business (B2B) brands. According to new data out from Brightcove and the Content Marketing Institute, B2B brands are paying more attention to content marketing, especially in the social space. ... >>

BizReport | Blogs & Content archives February 21, 2013

Report: Most B2B brands use content to connect

According to a recent report most B2B brands are using content to connect with their leads and existing customers. This, of course, is putting more emphasis on creating unique, engaging content. One expert suggests the best way to remain informed... >>

BizReport | Blogs & Content archives February 20, 2013

3 Questions with Curata

Online content marketing platform Curata is changing the way some brands create and distribute their content. As more consumers move online, they're looking for content in the online space - and they aren't just looking for newspaper or magazine stories.... >>