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Content is getting more play from business-to-business (B2B) brands. According to new data out from Brightcove and the Content Marketing Institute, B2B brands are paying more attention to content marketing, especially in the social space. ... >>
According to a recent report most B2B brands are using content to connect with their leads and existing customers. This, of course, is putting more emphasis on creating unique, engaging content. One expert suggests the best way to remain informed... >>
Online content marketing platform Curata is changing the way some brands create and distribute their content. As more consumers move online, they're looking for content in the online space - and they aren't just looking for newspaper or magazine stories.... >>
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