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BizReport | Advertising March 05, 2010

B2B marketers embracing interactive channels

It's not just B2C marketers that are increasing their interactive spend. Forrester predicts B2B companies will not only increase investment in interactive channels but shift their traditional marketing budgets online. ... >>

BizReport | Social Marketing November 06, 2009

Podcasts, webinars most-used social media business tools

A new study into how business professionals across North America utilize social media in the workplace has found podcasts and webinars to be the top resources used and Facebook to be the most popular social networking site. ... >>

BizReport | Advertising June 30, 2009

eXelate, Bizo partner for B2B marketers

B2B targeting platform Bizo has partnered with eXelate's Targeting Exchange to give B2B marketers better reach into their community. The partnership gives advertising networks and ad agencies the ability to more effectively target B2B decision makers, a consumer base 50... >>

BizReport | Social Marketing February 28, 2009

Forrester: B2B buyers active in social media

If you're a B2B marketer, and you're not yet using social media, you are a little late arriving at the party, according to a new business report from Forrester Research.... >>

BizReport | Advertising January 26, 2009

Inflection Point Media launches B2B ad network

A new ad network has been launched by Inflection Point Media that combines search and behavioral targeting to identify users searching for business-related items. ... >>

BizReport | Advertising January 23, 2009

Report: Brand building contributes to ad spend wastage

Retailing tycoon John Wanamaker famously said, "I know half my advertising is wasted. The trouble is, I don't know which half." If he were alive today, and read The Fournaise Marketing Group's Global Marketing Effectiveness report, he'd have to rephrase... >>

BizReport | Research May 26, 2008

Study: Webcasting could be the answer for B2B marketers

If you need more sales leads but simply cannot soak up the costs of more travel time, webcasting could be the answer. According to a recent white paper sponsored by ON24, webcasting is a good way to interest your marketing... >>

BizReport | Email Marketing July 23, 2007

British B2B marketers embrace email

Email marketing remains an essential part of the marketing mix for British B2B marketers with many increasing associated budgets over the last 12 months.... >>

BizReport | Research June 13, 2007

Tech buyers avoid unwanted calls with invalid phone numbers

The online generation of sales leads by forcing registration for content or downloads should include multiple offers and communication routes to maximise sign-ups.... >>

BizReport | Research April 20, 2007

B2B advertisers prefer direct response

A recent survey indicates that tried and true advertising methods are preferred for business-to-business advertisers. According to research from the Direct Marketers Association, direct response advertising takes up more than 42% of marketing budgets. ... >>

BizReport | Search Marketing November 06, 2006

“Lifecycle” Manages Conversions

Rather than focusing on driving a small amount of traffic to boost online revenue, a new ad managing system from SmartSearch is focusing on managing the lifecycle of a campaign by increasing conversions. ... >>

BizReport | Search Marketing November 03, 2006

Online Marketing in Second Place

If you aren’t already marketing on the web you should be. According to a new whitepaper from Omniture, online marketing ranks second as the preferential advertising medium behind only in-person advertising efforts for B2B campaigns.... >>

BizReport | Advertising October 02, 2006

P&G Wants Food Professionals to Take the Lead for Upcoming Campaign

Procter & Gamble is inviting food professionals to create advertisements on the subject of back-of-the-house-cleaning and state of sanitation in their industry. The winner will be included in the company’s next advertisement and receive USD 1,000. ... >>

BizReport | Research September 11, 2006

B2Blog: A Powerful Presence

A new study out from KnowledgeStorm and Universal McCann finds that blogs are being used for much more than childs play. The study surveyed more than 4500 business and IT professionals about blogging and their habits. The surprising result: blogs... >>

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