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BizReport | Ecommerce archives January 13, 2017

B2B organizations struggle to provide streamlined, frictionless commerce experiences

There is a significant gap in customer expectations and actual experience in B2B commerce, finds a new study from CloudCraze, leading many organizations to reevaluate customer interaction and sales strategies. ... >>

BizReport | Search Marketing June 24, 2016

Search marketing taking back seat as proving ROI challenging

Difficulties proving return on investment for search marketing campaigns is seeing the channel being undervalued, according to new research from B2B research firm Clutch and digital agency R2integrated.... >>

BizReport | Advertising archives June 02, 2016

Ad Roundup: B2B solutions launched

In today's advertising roundup, new data segments and a new partnership that should help B2B marketers better reach their intended targets. ... >>

BizReport | Blogs & Content archives January 20, 2015

Which B2B content type is the most-read and influential?

New research from Eccolo Media reveals which content types are most influential and frequently consumed by B2B technology buyers and decision makers. ... >>

BizReport | Trends & Ideas archives October 07, 2014

B2B procurement officers shun supplier websites for purchase research

Business-to-business buyers are increasingly turning to the Internet to research the best products for their company however, according to Acquity Group's annual 'State of B2B Procurement' study, many are turning to third-party websites to research rather than suppliers' due to... >>

BizReport | Advertising archives September 27, 2013

Kantar Media releases 2012 B2B ad spend data

B2B ad spending data released by Kantar Media shows a rise in spend, with television leading the charge. However, spending on Internet display ads was down.... >>

BizReport | Ecommerce archives June 19, 2013

Younger B2B buyers' online purchase behavior ignored by suppliers

New research from the Acquity Group reveals that suppliers' websites aren't capable of handling the evolving demands of younger B2B buyers. ... >>

BizReport | October 19, 2012

B2B and B2C social engagement - when's good?

More research has been done to try to refine the days and hours during which consumers and businesses are most engaged with social media. Marketing firm Compendium has just released a new study on when marketers should Tweet or post... >>

BizReport | Mobile Marketing August 28, 2012

British businesses unaware of high response and open rates of SMS messaging

Mobile now plays a significant role in marketing, communication and sales, yet a recent survey in the UK found that the vast majority of businesses aren't aware of the high consumer response and open rates of SMS. ... >>

BizReport | Ecommerce archives July 11, 2011

Software the saving grace of smaller businesses?

The US job outlook isn't exactly grim, but it isn't great either. Although payrolls have increased, temporary jobs have decreased and more businesses, especially small businesses, are making do with less. For some, technology is helping them keep pace.... >>

BizReport | Social Marketing April 07, 2011

B2B marketers rank LinkedIn important for lead generation

B2B marketers say LinkedIn is their most important social channel, according to a new survey from BtoB, ahead of the likes of Facebook and YouTube. ... >>

BizReport | Blogs & Content archives March 16, 2011

In the cloud and engaged: Where workers are finding content

Since launching in 2010, web training portal Mindflash has had more than 15,000 presentations completed by more than 5,000 consumer/trainees. Those numbers are one more reason it makes sense for businesses to take their trainings and content online.... >>

BizReport | Social Marketing July 09, 2010

Survey: Small businesses find success with social networking

Does social networking have a role to play in the business-to-business world? Absolutely it does, according to new figures released by business workspace solutions firm Regus that show businesses large and small successfully using social networks to find and keep... >>

BizReport | Advertising archives June 09, 2010

Demandbase platform identifies, funnels online shoppers

A new application for merchants or customer service entities should help to funnel traffic to the appropriate vendors. From Demandbase, the platform first identifies who has logged on and then funnels that visitor to the appropriate assistance provider. For example,... >>

BizReport | Blogs & Content archives June 08, 2010

Study: Internet 'disrupting' trade publications

Business publications may not have quite the reach they once had, even within the niche markets they serve. According to a recent report from Starch Information Sources the Internet is displacing publications in nearly all industry sectors. This has been... >>

BizReport | Advertising archives June 07, 2010

Bizo offers self-serve ads for $5 per day

There is a new answer for small businesses with small ad budgets: self-service ad platform Bizo has launched BizAds. The platform allows marketers to create and launch ads for $5 per day. Marketers with small budgets can spend as little... >>

BizReport | Social Marketing May 27, 2010

Report: B2B firms embrace social media

B2B firms haven't usually scored highly on the social media usage front but, while they may not be engaging as regularly as their B2C counterparts, a new survey from marketing agency White Horse found they are now embracing social media.... >>

BizReport | Advertising archives March 05, 2010

B2B marketers embracing interactive channels

It's not just B2C marketers that are increasing their interactive spend. Forrester predicts B2B companies will not only increase investment in interactive channels but shift their traditional marketing budgets online. ... >>

BizReport | Social Marketing November 06, 2009

Podcasts, webinars most-used social media business tools

A new study into how business professionals across North America utilize social media in the workplace has found podcasts and webinars to be the top resources used and Facebook to be the most popular social networking site. ... >>

BizReport | Advertising archives June 30, 2009

eXelate, Bizo partner for B2B marketers

B2B targeting platform Bizo has partnered with eXelate's Targeting Exchange to give B2B marketers better reach into their community. The partnership gives advertising networks and ad agencies the ability to more effectively target B2B decision makers, a consumer base 50... >>

BizReport | Social Marketing February 28, 2009

Forrester: B2B buyers active in social media

If you're a B2B marketer, and you're not yet using social media, you are a little late arriving at the party, according to a new business report from Forrester Research.... >>

BizReport | Advertising archives January 26, 2009

Inflection Point Media launches B2B ad network

A new ad network has been launched by Inflection Point Media that combines search and behavioral targeting to identify users searching for business-related items. ... >>

BizReport | Advertising archives January 23, 2009

Report: Brand building contributes to ad spend wastage

Retailing tycoon John Wanamaker famously said, "I know half my advertising is wasted. The trouble is, I don't know which half." If he were alive today, and read The Fournaise Marketing Group's Global Marketing Effectiveness report, he'd have to rephrase... >>

BizReport | Research archives May 26, 2008

Study: Webcasting could be the answer for B2B marketers

If you need more sales leads but simply cannot soak up the costs of more travel time, webcasting could be the answer. According to a recent white paper sponsored by ON24, webcasting is a good way to interest your marketing... >>

BizReport | Email Marketing July 23, 2007

British B2B marketers embrace email

Email marketing remains an essential part of the marketing mix for British B2B marketers with many increasing associated budgets over the last 12 months.... >>

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