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BizReport | Research archives July 09, 2008

Study: The best length for B-to-B pod casts

When it comes to pod casts, many marketers are still in the dark about content, length and frequency of updates. A new study from Marketing Sherpa addresses the issue of pod cast length, and surprisingly, length is directly related to... >>

BizReport | Research archives July 01, 2008

Study: Execs prefer online for information

A new study from and Gartner indicates that marketers, especially business to business marketers, may want to increase their profiles online. According to the study, more than half of C-Level executives turn to the Internet first to find information.... >>

BizReport | Research archives May 26, 2008

Study: Webcasting could be the answer for B2B marketers

If you need more sales leads but simply cannot soak up the costs of more travel time, webcasting could be the answer. According to a recent white paper sponsored by ON24, webcasting is a good way to interest your marketing... >>