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BizReport | Ecommerce June 18, 2020

Study: B2B buyers aren't loyal, that's why brands need sales people

While the role of salesperson in the retail space has dwindled to be that of a checkout person rather than actual sales, the role of salesperson in the B2B space remains one of customer service, and helping businesses find the... >>

BizReport | Ecommerce March 30, 2020

How to create shoppable content

According to experts about one-third of consumers begin their search for products at Amazon and nearly 20% start with a Google search. This makes it imperative for retailers and merchants to create shoppable content that leads shoppers to their store... >>

BizReport | Ecommerce December 25, 2019

Why B2Bers need to build stronger relationships

At the fast rate of retirement for many Baby Boomers and the fact that Millennials are apt to buy products for their business online rather than through traditional B2B methods, as their Boomer counterparts did, B2B businesses may be facing... >>

BizReport | Ecommerce archives August 12, 2019

How the FedEx/Amazon split could impact ecommerce

Last week FedEx announced they wouldn't renew their contract with ecommerce megastore Amazon. The move opens FedEx to delivering for competing retailers including big box stores like Walmart or Target, and it also puts Amazon in need of a new... >>

BizReport | Ecommerce archives June 14, 2019

Study: Personalization key for conversions

Relevance may top price and even loyalty status. That is a key takeaway from Avoinos' Consumer Expectations in 2019. Their researchers found that, when all other factors are equal, personalization - i.e. relevance - is what prompts them to buy.... >>

BizReport | Advertising archives April 15, 2019

Reports: Content disconnect for B2B

Two new reports shed light on areas where the B2B experience online is falling short - and how B2B brands can improve the overall digital experience to capture more buyers' attention. ... >>

BizReport | Ecommerce archives September 27, 2018

Expert: What the addition of Amazon storefronts means for merchants

Amazon has launched a "storefront" option for merchants and third-party sellers; the move could give merchants a bigger profile and more options to be utilize Amazon's space. It could also help Amazon better understand not only sellers but consumers. The... >>

BizReport | Ecommerce archives August 10, 2018

Study: B2B buyers pushing budgets online

B2B suppliers may want to make note of new Avionos data which suggests that while supply catalogs are still in use, more and more B2B purchases are being made online. According to researchers most (89%) B2B buyers are "making more... >>

BizReport | Ecommerce archives July 16, 2018

How merchants can compete with Amazon

Amazon Prime Day is here, and with it comes a flood of merchants wondering what they can do to cash in on one of the biggest shopping days of the year. According to data from Walker Sanda nearly half of... >>

BizReport | Ecommerce archives May 18, 2018

Amazon, Google key for shoppers 'just looking'

Not all online shoppers are looking for a specific product with a specific ship date. Some are 'just looking' and for these browsing customers, Amazon and Google are key to their engagement. That's the word from new Avionos data which... >>

BizReport | Ecommerce archives May 14, 2018

Report: Ecomm important for B2B brands

While many still consider business to business (B2B) buying to be the domain of traditional retail commerce, new data out from Avionos indicates that more and more B2B buys are made online. ... >>

BizReport | Ecommerce archives February 13, 2018

Will Amazon's new moves cement them as a retail leader?

Amazon's latest moves - launching a business delivery service and delivering for Whole Foods - have many marketers and merchants wondering if there is a corner of the digital space the online behemoth won't touch. We asked a few experts... >>

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