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BizReport | Advertising archives August 05, 2011

Two acquisition deals to change mobile, online for advertisers

comScore is set to purchase AdXpose, Augme plans to integrate HipCricket's mobile platform within it's offerings. These two moves could give advertisers more insight into both mobile and online ad campaigns. Here's how.... >>

BizReport | Blogs & Content archives April 20, 2011

How game developer used QR Codes to drive engagement

Think QR codes are only for ecommerce brands and websites? Think again. Although QR codes are the most likely candidates for driving traffic and interest in ecommerce, there are other ways to utilize them. THQ's Homefront incorporated QR codes to... >>

BizReport | Mobile Marketing February 18, 2011

Mobile: The next loyalty barometer?

As more consumers hit the mobile superhighway, brands are following, and it seems that mobile may offers brands more than they expected. Yes, consumers can shop or read content through mobile devices, but more than that is the loyalty factor.... >>

BizReport | Mobile Marketing January 25, 2011

What brands need to know about mobile before jumping in

Just last week comScore issued a report indicating that mobile email seemed to be surpassing web-based email for consumer use. In addition to email, consumers are using mobiles to browse the web, download and use apps, music and games and... >>

BizReport | Blogs & Content archives November 18, 2010

How to engage foodies and why you need to

Why are foodies important? Because nearly 100% of the consumer base cook on a daily basis and they don't just want traditional baked chicken and mashed potatoes. Amateur chefs are moms, dads, young adults, seniors and busy families - they... >>