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BizReport | Advertising archives December 28, 2011
How to use modeled data to engage online consumers
Using data to better target ads to consumers is not new, but the online environment offers marketers a better way to connect. Using data businesses can segment audience, make correlations between the actions of anonymous users and also target based... >>
BizReport | Advertising archives August 02, 2010
Report: Marketers adopting new targeting options
With the number of advertisers in the online space and the number of publisher/content options it is no wonder that audience targeting is taking off like never before. A recent survey from AudienceScience indicates that more than three-quarters of marketers... >>
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