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BizReport | Advertising December 28, 2011
How to use modeled data to engage online consumers
Using data to better target ads to consumers is not new, but the online environment offers marketers a better way to connect. Using data businesses can segment audience, make correlations between the actions of anonymous users and also target based... >>
BizReport | Advertising August 02, 2010
Report: Marketers adopting new targeting options
With the number of advertisers in the online space and the number of publisher/content options it is no wonder that audience targeting is taking off like never before. A recent survey from AudienceScience indicates that more than three-quarters of marketers... >>
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