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BizReport | Advertising archives April 01, 2014

Study: Advertisers want programmatic education

Programmatic ad buying, or real-time-bidding, has been gaining traction across the online space for more than a year. From a buyer's perspective, programmatic offers better control of price and placement than some other buying options. But new data out from... >>

BizReport | Advertising archives August 24, 2009

ANA: Marketers beginning to spend again

Despite economists certainty that the US recession is nearly over, advertising agencies and businesses aren't biting. Although, there is good news to report for the past six months. According to the latest information from the Association of National Advertisers (ANA)... >>

BizReport | Research archives June 12, 2009

Marketers shifting to online WOM but are consumers?

Hoping to cash in on the social networking craze sweeping around the globe, many marketers are pushing advertising budgets into social areas, hoping to cash in on online word-of-mouth (WOM) advertising. Marketers hope this will help them build brand, but... >>

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