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BizReport | Advertising archives June 03, 2010

Study: Consumers ARE watching DOOH presentations

If you're among the many who believe those digital video signs and billboards are simply a nuisance, you may want to re-think that belief. Why? According to a recent Arbitron study digital video display units, a growing part of the... >>

BizReport | Advertising archives April 22, 2009

Internet radio making waves

The online radio airwaves have been hotting up recently with reports of big increases in audience size and growth in revenues. This month, Internet radio ad company TargetSpot announced partnerships with ten new networks. ... >>

BizReport | Advertising archives November 19, 2008

Study: Consumers engaging with digital out-of-home ads

A new study commissioned by Danoo, a digital out-of-home media compny, and Arbitron Media Research has found that consumers are highly engaged with the new, digital billboards. These Web-connected LCD screens have been found to have an 84% engagement rate... >>