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BizReport | Advertising December 06, 2012

New offerings give more insight for online brands

An updated platform release from Aprimo and a new partnership between Claritics and CloudSquads are setting the stage for more simplified campaign launches and tracking in the New Year.... >>

BizReport | Advertising October 25, 2012

Aprimo release assists in social segmentation

As social networks continue to grow brands are looking for better ways to create branded social profiles and mine the rich data held by social networks. Aprimo's release of Relationship Manager 6.6 is set up not only to enhance social... >>

BizReport | Email Marketing October 18, 2012

What the 2012 holiday season holds for email marketers

Email has been on an upswing throughout 2012. Overall, Responsys shows double-digit increases in retail email sends since the first of the year, and moving into the busy holiday shopping season email may become even more important in merchants engaging... >>

BizReport | Email Marketing June 28, 2012

How to get out of the Spam folder and increase open rates

One problem continues to dog email marketers, twenty years after the first email accounts were opened: deliverability. Too many mailings wind up in Junk or Spam folders or, even if delivered correctly, aren't opened for one reason or another. Here's... >>

BizReport | Ecommerce June 05, 2012

3 moves to help online brands acquire more

Three moves in the online space - one in search, another in email and a third in online experience - may push brands to higher consumers engagement levels.... >>

BizReport | Advertising September 16, 2011

3 Trends to incorporate in 2012 campaign plans

Marketers are embracing digital advertising even as they admit they don't completely understand what makes consumers engage. The key according to one expert is to consistently innovate digital campaigns, giving consumers are reason to click, read, view or otherwise engage... >>

BizReport | Mobile Marketing July 22, 2011

Aprimo release connects mobile, email in one solution

In the US more than 170 million consumers own a mobile phone and nearly 80 million of those are smartphone owners. Added to that, most keep their phones close by at home, at work and on the go, which leaves... >>