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BizReport | Advertising archives January 09, 2018

Experts weigh in: Why attribution matters more than ever

Connected devices are all over our homes. According to some experts, there are at least 13 connected devices in the average household - tablets, smartphones, smart TVs, gaming systems, etc. With so many touch points, attribution is set to change... >>

BizReport | Advertising archives May 30, 2017

Ad Roundup: Updates and new releases

In today's advertising roundup, a series of new releases and updates for both online and mobile brands. ... >>

BizReport | Research archives January 05, 2017

Reports ID when people shop

Two new reports out this week shed light on how shoppers around the world are engaging with Black Friday and Cyber Monday - as well as the not-so-hot items this holiday season. ... >>

BizReport | Mobile Marketing December 20, 2016

3 mobile trends to watch in 2017

Many experts are point to mobile as a huge influencer for 2017 marketing efforts. Here are three mobile trends that could lead the way. ... >>

BizReport | Ecommerce archives December 01, 2016

Reports: Mobile hot but not everyone is buying

Three new reports out this week show just how shoppers are - and are not - buying this holiday. ... >>

BizReport | Advertising archives November 22, 2016

Two trends to watch from performance marketing

Look for performance marketing to diverge into a couple of different trend lines as we move into 2017. That's the word from two experts who believe following these trends could help brands perform better in the new year. ... >>

BizReport | October 17, 2016

Holiday Roundup: Mobile to impact holiday shoppers

A trio of recent surveys indicates 2016 may be a mobile holiday. ... >>

BizReport | Mobile Marketing February 08, 2016

Report: Time spent on mobile skewing to apps

According to data from comScore nearly all (87%) of time consumers spend on mobile is via mobile apps. AppsFlyer's new State of App Marketing sheds further insight into the app space. ... >>

BizReport | Advertising archives July 08, 2015

Collaboration allows brands to measure TV influence

There is a new collaboration out that should give advertisers a better idea of how all those television ad dollars are faring. This week wywy and AppsFlyer released their TV attribution tool, a solution which gives advertisers real time information... >>

BizReport | Mobile Marketing April 23, 2015

Mobile Roundup: App releases focus on connection, analysis

Two new releases into the mobile space are adding more focus to consumer connection and brands' ability to analyze activity. Details in today's mobile roundup. ... >>

BizReport | Advertising archives June 13, 2014

Ad Roundup: Releases underline mobile, native focus

Three releases into the online space this week underline a shift in focus to mobile and native advertising options:... >>

BizReport | Advertising archives October 07, 2013

Mobile, social products to improve reach, measurement

A trio of new releases may change the way brands look at mobile and social marketing by improving their ability to reach, track and measure engagement across devices. ... >>

BizReport | Mobile Marketing May 08, 2013

App Report: Social key to app marketing

How are consumers finding apps? And what is keeping them engaged with their favorite apps? New data out from AppsFlyer shows social is one key tool to the marketing of apps, along with searching. ... >>

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