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BizReport | Mobile Marketing January 10, 2018

Research boosts understanding of high rates of mobile cart abandonment

Titter ye not - size really does matter - at least when it comes to making an online purchase. Academic research points to an 'emotional ambivalence' among consumers using mobile for online shopping caused by, among other things, the small... >>

BizReport | Mobile Marketing July 31, 2017

Google identifies and takes action against Play Store app spyware

Two weeks ago more than a thousand zombie apps were found within the Google Play store and just this week Google announced action being taken against 20 Play Store apps found to contain malicious code. ... >>

BizReport | Trends & Ideas archives July 05, 2017

23% of smart tech users stick with presets and default settings

Nearly a quarter of Brits stick with preset and default settings on their gadgets and technology, instead of fully utilizing the functions available, according to research by LaptopsDirect.co.uk. ... >>

BizReport | Loyalty Marketing July 05, 2017

Lack of trust continues to be largest obstacle to adoption of mobile products, services

The annual Global Consumer Trust study from the Mobile Ecosystem Forum reveals positive changes in consumer mobile behavior driven by security, privacy and identity concerns. ... >>

BizReport | Social Marketing June 26, 2017

Report identifies increase in news sharing via messaging apps

Today, the number of Americans that get news from social media continues to rise while in other countries growth in the use of social media for news has flattened out, or declined. ... >>

BizReport | Mobile Marketing May 23, 2017

Why are consumers downloading, and deleting, travel apps?

Why do consumers download travel apps? A new study from Google provides travel marketers with insights into consumer choices and behavior. ... >>

BizReport | Social Marketing May 17, 2017

UK: Communications and social increasingly dominate app time

The communications and social media app category is the fastest growing in terms of time spent in-app over the last six months, according to measurement firm, Verto Analytics, reflecting a change in app use behavior. ... >>

BizReport | Mobile Marketing May 16, 2017

App Annie: Time spent in apps rose 25% YoY

App Annie's report for the first quarter of 2017 reveals a significant rise in time spent in apps as well as which country has mobile users spending the most time using apps. ... >>

BizReport | Mobile Marketing March 28, 2017

Shoppers want more in-store tech

Speed and convenience are top priorities for today's in-store shopper, and new research reveals that physical stores need to tech-up to satisfy consumer demand. ... >>

BizReport | Mobile Marketing March 07, 2017

SMBs switch focus for mobile app creation

The number of small and medium-sized businesses with a mobile app is set to increase significantly this year, according to a new survey from research firm Clutch. ... >>

BizReport | Mobile Marketing March 03, 2017

Mobbo: Admob continues to rank #1 in-app ad SDK

App developers are inundated with Software Development Kit (SDK) choices but the latest Mobbo Power Index reveals industry changes and new players in the constantly changing mobile app landscape. ... >>

BizReport | Mobile Marketing March 02, 2017

Correlation found between fast-growing firms and mobile payments

A global survey reveals that fast-growing companies are more likely to have embraced mobile payments than slower-growing companies. ... >>

BizReport | Mobile Marketing January 31, 2017

Starbucks' mobile success slows in-store growth

There is something brewing at Starbucks', and it's not just the coffee. The coffee chain's first-quarter earnings showed disappointing growth which has been attributed to the success of the company's mobile order-and-pay app feature. ... >>

BizReport | Mobile Marketing January 20, 2017

Mobile 'click injection' fraud forecast to become prevalent in 2017

There is a new fake click kid on the block, according to mobile attribution and analytics company Adjust, that works only on mobile devices using Google's Android operating system. ... >>

BizReport | Mobile Marketing January 19, 2017

Less than half of consumers satisfied with retail app experience

Consumers are downloading more retail apps than ever before but, according to new research from mobile app developer Apadmi, many want to see improvements in innovation and functionality. ... >>

BizReport | Advertising archives January 10, 2017

Apple's search ad performance impressive

Apple's app store search ads perform well with half of those who click on an ad going on to download the app. ... >>

BizReport | Research archives December 15, 2016

200+ mobile apps, websites found to be leaking personally identifiable information

More than 200 mobile websites and apps have been found to be leaking personally identifiable information, according to a recent study from Wandera. ... >>

BizReport | Mobile Marketing December 14, 2016

Mobile is, quite literally, the key to the future of hotel booking

The use of mobile apps in travel planning and right through the duration of a trip is increasingly important to travelers. Hotels.com is launching a new app feature that will take this one step further, and allow travelers to unlock... >>

BizReport | Ecommerce archives September 13, 2016

Consumers want to communicate with brands via messaging apps

Two-thirds of consumers prefer to communicate with brands via messaging apps but, according to cloud communications platform firm Twilio's latest research, the majority of brands do not currently have the infrastructure in place to cater for this preference. ... >>

BizReport | Mobile Marketing September 07, 2016

Six in 10 corporate travelers have downloaded a hotel's app

Despite hotels investing in mobile initiatives such as keyless room entry, mobile check-in kiosks, business travelers in the U.S. are more interested in more functional services, according to new research by the GBTA Foundation.... >>

BizReport | Mobile Marketing September 05, 2016

Will Apple's App Store clear out affect you?

Apps that no longer work, or are outdated, will be cleaned off the Apple App Store in an upcoming clear-out, said the company in a recent announcement. ... >>

BizReport | Mobile Marketing August 26, 2016

All hail Uber

According to new data released by SimilarWeb, Uber dominates the ride-hailing market in more than 100 of the world's markets. ... >>

BizReport | Mobile Marketing August 15, 2016

Travel brands up their mobile game but skip tablets

A new report from digital user experience agency Sigma reveals that top travel brands have significantly improved their offerings by ensuring their mobile websites are optimized mobile users. ... >>

BizReport | Mobile Marketing August 05, 2016

Mobile finance app marketers walking tightrope between security and ease-of-use

Consumers and retailers alike can appreciate the benefits of mobile payments but, according to research from Episerver, consumers are still not convinced their mobile finance apps are secure enough. ... >>

BizReport | Mobile Marketing August 01, 2016

September identified as best-performing month for app new user acquisition

Liftoff's analysis of 12 months of app install campaigns and post-install purchase data has identified next month, September, as one of the best-performing months of the year for new user acquisition.... >>

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