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BizReport | Research archives April 21, 2011

Reports: Apple top mobile brand

Mobile headlines in 2011 have been about Android usurping Apple's hold on the mobile consumer base. Two new reports indicate that, strong push or not, Android is still far behind Apple in terms of market reach or consumer sentiment.... >>

BizReport | Mobile Marketing April 08, 2011

Survey: 37% of teens aspire to own Apple gadgets

Smartphones are becoming the latest "must have" teen gadget. Apple's "cool" factor is driving popularity of the iPhone and iPad among teenagers, according to a new survey from Piper Jaffray.... >>

BizReport | Mobile Marketing April 05, 2011

Android popularity burgeoning on both sides of the pond

Smartphone use is growing and the battle of the operating systems continues. Which one leads the way? Reports reveal the continuing rise in popularity of the Android operating system in both the U.S. and the U.K., so which platform should... >>

BizReport | Mobile Marketing March 31, 2011

Smartphone market to grow 50% this year, Android OS leads

The global smartphone market is expected to grow almost 50% this year, according to a new forecast from the International Data Corporation (IDC), four times faster than the overall mobile phone market.... >>

BizReport | Mobile Marketing February 18, 2011

Android tops iOS on ad network... again

For the second month in a row Android has kept its position as the leading mobile platform on Millennial Media's mobile ad network. ... >>

BizReport | Advertising archives February 04, 2011

Soup-maker pleased with taste of iAds

iAds are an essential ingredient for advertising success, according to a recent study conducted by soup-maker Campbell's and Nielsen, which found brand recall and purchase intent several times higher for iAds than television ads.... >>

BizReport | Advertising archives January 19, 2011

Most iPad users prepared to view ads for free content

It appears iPad users are prepared to compromise. While the majority said ads detract from their enjoyment of their Apple device, as many would be prepared to accept advertising for free or lower-cost content.... >>

BizReport | Internet January 17, 2011

Apple angers publishers with cessation of free iPad access for print subscribers

Apple has told several European publications that they can no longer offer free access to their iPad editions via the App Store, according to recent reports. Why? It's all about the money.... >>

BizReport | Ecommerce archives January 04, 2011

Social Shopping option for Apple?

Apple may be taking another swing at social shopping. According to the US Patent and Trademark Office (USPTO), the company has applied for a patent which would allow users to share store and product information from their mobile devices to... >>

BizReport | Mobile Marketing October 12, 2010

TV competing for eyeballs with iOS social games, networks

The television industry may have adapted well to the disruption that the Internet caused, but now it has another entertainment force to tackle - the iPhone. Recent data from app-tracking firm Flurry suggests that iPhone social games and networking apps... >>

BizReport | Advertising archives August 16, 2010

Control-freaks Apple frustrate iAd advertisers

In stark contrast to the praise being lavished on Apple's mobile ad service, iAd, the Wall Street Journal has published a largely negative account of frustration and delays brought about, in part, by Apple's tight control over the creative process.... >>

BizReport | Advertising archives July 09, 2010

iAd brings in $1,400 in one day for developer

The Internet is buzzing with news of one Apple iPhone app developer's success generating revenue via iAds. While many applaud the iAd, others believe this is just a blip before the novelty wears off and fill rates rise.... >>

BizReport | Research archives June 18, 2010

Quantcast: Android responsible for 20% mobile browsing

iPads and iPhones may hold the bulk of news headlines over the last few months, but according to a new report consumers are just as enthralled with Android devices. According to the latest numbers from Quantcast, Android devices are now... >>

BizReport | Mobile Marketing June 08, 2010

iAd launch looms, big brands sign on

At Apple's Worldwide Developer Conference in San Francisco, Steve Jobs this week made an announcement that could change the face of mobile advertising forever - the upcoming launch of iAd. ... >>

BizReport | Research archives July 13, 2009

AdMob: iPhone, iPod users are not interchangeable

When it comes to Apple's iPhone and iPod touch devices, marketers may think a one-size-fits-all approach is good enough. New research from AdMob indicates that this approach is wrong because there are specific difference in each set of users which... >>

BizReport | Ecommerce archives February 22, 2007

Download-to-own videos to generate more revenue than ad-supported

With increasing numbers of businesses investigating and embracing internet TV, new analysis suggests that now is the time to take a closer look but not to expect too much in the next couple of years.... >>

BizReport | Internet January 29, 2007

Top 10 most influential brands across the world

For the second year running, Google takes top spot in’s global brand survey.... >>

BizReport | Internet September 14, 2006

Apple Offered Guided Tour Of iTV

Apple is known as being a secretive company when it comes to talk about its forthcoming products. But this time with iTV it was different. Apple organized a press event, presenting a guided tour of the iTV.... >>

BizReport | Internet September 12, 2006

Apple To Launch Film Download Site

Apple Computer, Inc is expected to announce this week the launch of a service for downloading films via the internet. ... >>

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