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BizReport | Mobile Marketing July 21, 2017

Study: Mobile game revenues to push $65 billion

According to a new mobile gaming forecast from AppLift, by 2020, mobile gaming revenues will push the $65 billion mark. That kind of number will likely push more advertisers into the space. We asked AppLift's Stefan Benndorf about the report.... >>

BizReport | Mobile Marketing April 21, 2017

Expert IDs trends to watch in mobile video

More viewers are turning to mobile devices to catch not only first-run programming from hubs like Netflix and Hulu, but to catch up on past episodes from traditional networks, and to find new content from YouTubers. One expert identifies trends... >>

BizReport | Advertising December 30, 2016

Expert: Brands must understand the product is the message

From native video to in-game ads to social and mobile and banners, there are more digital ad options than ever. Couple that will offline ad options, and it's no wonder many brands aren't sure where to go with the next... >>

BizReport | Internet December 29, 2016

Top 3 tips for brands to enter AR/VR

Augmented and Virtual Reality are hot commodities in the consumer sector, and many experts believe this trend will continue as AR/VR gear continues to get better. Here are three tips to help brands enter the space. ... >>

BizReport | Internet December 14, 2016

Top 3 tips for a solid AR/VR strategy

Mobile carriers and game developers are hitting the virtual reality space hard this holiday season. There are new accessories for phones, there is the Pokemon Go effect, and a number of other fresh takes on the space. According to one... >>

BizReport | Advertising November 14, 2016

Expert: How to re-target for holiday success

Retargeting is always a useful tool in the quest to convert more shoppers, but during the holiday weeks, this tool can be even more important. One expert offers four tips for merchants to more successfully use retargeting in the mobile... >>

BizReport | Mobile Marketing October 14, 2015

Mobile Roundup: Growing mobile scale

In today's mobile roundup, one new report indicates growing scale for mobile brands, and two releases to help mobile brands connect. ... >>

BizReport | Mobile Marketing June 03, 2015

Mobile Roundup: Added tools for mobile platforms

In today's mobile roundup: a new tool to help brands engage via both mobile and email, and an acquisition that gives brands access to global data.... >>

BizReport | Mobile Marketing April 21, 2015

Report: State of mobile travel

Online may not be the new destination of choice for travel-minded people. That according to a new infographic out from AppLift. According to their conclusions mobile is the place more travelers go first when planning a trip. ... >>

BizReport | Mobile Marketing February 19, 2015

Platform offers mobile options without the game

Gaming is a big part of both the online and mobile spaces, but there are brands and consumers out there who don't want the game aspect. Or, at least, don't want everything to be about games. AppLift's new acquistions gives... >>

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