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BizReport | Mobile Marketing April 16, 2015
Study: Utility apps take most of ad spend
When it comes to the app marketplace much of the advertising spend is going to utilities, not games. That according to new data out from PapayaMobile's AppFlood. Based on numbers from Q1 2015, AppFlood found that 60% of the ad... >>
BizReport | Mobile Marketing April 30, 2014
AppFlood: East winning mobile traffic, West winning mobile spend
Mobile brands who are looking to increase their revenue might want to take the global West into consideration. That, because while the global East - China, Asia/Pacific and Africa - are sending the most traffic (56%) to AppFlood properties, the... >>
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