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BizReport | Mobile Marketing January 27, 2021
Reports: App spending skyrockets
Consumers may have tightened their spending belts in a general sense through 2020, but when it comes to app spending, they didn't hold back. According to new data out from Trading Platforms both app downloads and app spending saw significant... >>
BizReport | Mobile Marketing January 15, 2021
Report: 11 billion hours spent on mobile
Mobile growth is going through the roof. That is a key takeaway from App Annie's 2021 State of Mobile report. According to their data 2020 saw incredible growth for mobile usage, with the highest increases happening in Q2, during the... >>
BizReport | Mobile Marketing December 15, 2020
How to get more from mobile
According to new data out from App Annie the time people spend in mobile - using apps, etc - is skyrocketing in 2020, and that likely has many wondering just what businesses can do to engage these users. We asked... >>
BizReport | Mobile Marketing October 13, 2020
Study: App usage up 25% YoY
Mobile consumers are even more engaged with their apps. That is a key takeaway from new App Annie data. Their Q3 2020 Global Market Index Ranking Report finds that people increased their app usage by 25% YoY. This increase is... >>
BizReport | Mobile Marketing August 03, 2020
Reports: Mobile, apps on the upswing
More people are spending more time in their mobile apps. That is a key takeaway from new App Annie data; according to their research consumers are spending just over 3 hours per day with their mobile devices (global consumers). That... >>
BizReport | Mobile Marketing April 09, 2020
Report: Consumers spending more time in-app
Even before countries around the globe began issuing shelter-in-place and stay home orders, people were spending more time with apps. That is a key takeaway from new App Annie data which shows that Italians increased their time spent in-app by... >>
BizReport | Mobile Marketing January 23, 2020
Reports ID mobile, social as key for marketers
Mobile and social will be key for marketers as the new decade shapes up. Those are key takeaways from two reports out from marketing leaders.... >>
BizReport | November 12, 2019
Reports: How mobile, social will impact 2019 holidays
Three new reports point to social being especially important for merchants and brands this holiday season. In fact, about half (48%) of shoppers say they are open to buying gifts they see on their favored social media channels. And, with... >>
BizReport | Mobile Marketing January 24, 2019
Mobile increasingly important for retail
With an average spend of $2.1 billion, the 2018 holiday shopping season was definitely a record-setter, but it isn't just the average - or total - spend that is important. It's how people shopped. Overall, the holiday shopping period accounted... >>
BizReport | Mobile Marketing June 27, 2017
Forecast: App Economy to surpass $6 trillion in 2021
Look for more out of apps. That is a key takeaway from App Annie's new Market Forecast; their experts suggest that by 2021 the global app economy will surpass more than $6 trillion. ... >>
BizReport | Mobile Marketing March 30, 2017
Forecast: App store spend to increase 33%
Look for more consumers to spend money in app stores this year. That's the word from App Annie's new App Store Forecast Report; researchers believe the spend will increase 33% this year, and that by 2021, app store spending will... >>
BizReport | Mobile Marketing February 28, 2017
Study: Emojis key for push notifications
Get those smilies and hearts and flaming tacos ready, new data suggests that emojis may be key to getting consumers to open emails. Researchers found that the use of emojis in push notifications can increase open rates up to 85%.... >>
BizReport | October 17, 2016
Holiday Roundup: Mobile to impact holiday shoppers
A trio of recent surveys indicates 2016 may be a mobile holiday. ... >>
BizReport | Mobile Marketing August 03, 2016
Mobile Roundup: Ad services and mobile support
In today's mobile roundup, two new ad options are launching into the mobile space, while a new same-day support module should simplify how businesses work across devices. ... >>
BizReport | Mobile Marketing April 19, 2016
Report: Entertainment leading app revenue
Mobile consumers like to be entertained. That's one of the big takeaways from new AppAnnie data which indicates entertainment and music continue to lead app revenue. The biggest growth area in entertainment is from streaming video apps. ... >>
BizReport | Mobile Marketing February 10, 2016
Forecast: App economy to surpass $100b by 2020
Look for the app economy to see significant growth over the next four years. That's the takeaway from a new AppAnnie forecast which predicts the app economy will reach at least $50 billion this year and should exceed $101 billion... >>
BizReport | Ecommerce archives June 12, 2014
Report: 25% of IR500 failing at marketing
A new report out from Wpromote indicates about one-quarter of the Internet Retailer 500 are failing when ti comes to online marketing. Disturbing since these retailers are supposed to be the leaders in the space.... >>
BizReport | Mobile Marketing February 19, 2014
App Annie: Apps pushing digital content on a global scale
The mobile space isn't just about staying connect with social networks or texting friends. Mobile, specifically apps, are now driving content, too. That according to The Digital Content Report 2013 out today from App Annie and HIS Technology.... >>
BizReport | Mobile Marketing January 30, 2014
Report: Transition screens important for mobile
As important as experience has become for the mobile space, one more mobile item is growing in importance: transition screens. According to new data from appssavvy full-screen mobile ads that included a transition screen increased engagement levels by nearly 50%.... >>
BizReport | Advertising archives November 05, 2013
Ad Roundup: Analytics abound in new releases
Analysis of advertising campaigns becomes more important each day as more people logon to the World Wide Web, stay engaged with content and social networks via mobile devices and use devices in-store to research products.... >>
BizReport | Mobile Marketing July 30, 2013
App releases focus on monetization for developers
Let the measurement begin. This week two established app metrics hubs release new tools into the mobile space, setting up app publishers and developers with increased analytics.... >>
BizReport | Research archives June 04, 2013
How to increase app download numbers
In the mobile space, apps are becoming more important. While many of the top apps continue to be games, there is a growing segment of the mobile community engaging with productivity apps, content apps and shopping apps. Which are the... >>
BizReport | Mobile Marketing December 05, 2012
App Annie offers monthly trend reports for mobile space
As mobile becomes more important for the consumer base, it is also pushing more advertisers to invest in the space. However, most brands want analytics and trends so they get the biggest bang for the mobile advertising buck. That's where... >>
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