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BizReport | Advertising archives December 16, 2014

Ad RoundUp: Analysis key to releases

Today two online hubs are improving the reach marketers can gain from their analysis. Apigee's Edge and DataHero are each releasing options to help online brands make the most of site and campaign data.... >>

BizReport | Mobile Marketing August 12, 2014

Apigee: Mobile apps a stumbling block for businesses

Businesses across the online space are failing in the mobile space, specifically in the app space. That is the takeaway from new data out from Apigee, which indicates fewer than 10% off IT decision makers are having success in building... >>

BizReport | Mobile Marketing March 14, 2014

Studies: Mobiles want local data, authentication needs help

More and more consumers are looking to mobile for their next purchase - and that includes mobile users who are shopping locally. ... >>

BizReport | Advertising archives January 08, 2014

Ad Roundup: Acquisitions, new hires and funding

Consumers aren't the only ones taking a fresh look at 2014 - three moves in the online ad space underline the importance of strategy and data analysis in the New Year. ... >>

BizReport | Advertising archives July 22, 2013

Apigee, Jumptap push mobile, app tools to market

This week both Apigee and Jumptap are pushing new tools to market, set up to help brands better control mobile budgets and increase app ROI. ... >>

BizReport | Advertising archives June 11, 2013

OpenText, Apigee releases to push greater relevance to consumers

This week both OpenText and Apigee are pushing new customer engagement tools to market, each set up to help brands better engage across the online and mobile spaces. Here's how:... >>

BizReport | Mobile Marketing May 17, 2013

Report: Strong digital presence key to success

Mobile and online outlets are crucial to success, that is the takeaway from new data out from Apigee. The study indicates that brands who are 'high digital performers' are having more success than those who aren't focused on those online... >>

BizReport | Advertising archives March 29, 2013

API Exchange Platform launched

There is a new tool in the app space set up to allow telecom brands to share data and services. The API Exchange simplifies the use of API-enabled services for app developers by allowing them to work across the fragmented... >>

BizReport | Research archives February 25, 2013

Reports: Consumers won't let go of mobiles

When it comes to the mobile space, two new report underline just how important mobile devices are to consumers. So important that some would go without water rather than lose a mobile device and some would take a mobile anywhere... >>

BizReport | Mobile Marketing November 01, 2012

Apigee: Apps must perform as advertised

When it comes to the mobile space many brands are betting on apps. But a new study out from Apigee underlines the performance factor for apps - according to the report nearly half of mobile users will delete apps immediately... >>