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BizReport | Mobile Marketing April 27, 2011

Consumers desire Android OS, developers not so much

A new Nielsen survey puts Android ahead of iPhone in desirability, a shift in Android's favour since Nielsen's last survey conducted approximately six months ago. However, another survey shows the same enthusiasm for Android isn't shared by app developers. ... >>

BizReport | Mobile Marketing April 08, 2011

Survey: 37% of teens aspire to own Apple gadgets

Smartphones are becoming the latest "must have" teen gadget. Apple's "cool" factor is driving popularity of the iPhone and iPad among teenagers, according to a new survey from Piper Jaffray.... >>

BizReport | Mobile Marketing April 07, 2011

Android to grab almost half global smartphone market by 2015

A new forecast suggests the Android operating system will power almost half of the world's smartphones next year, with Apple maintaining its position as the second biggest platform.... >>

BizReport | Mobile Marketing April 05, 2011

Android popularity burgeoning on both sides of the pond

Smartphone use is growing and the battle of the operating systems continues. Which one leads the way? Reports reveal the continuing rise in popularity of the Android operating system in both the U.S. and the U.K., so which platform should... >>

BizReport | Mobile Marketing March 31, 2011

Smartphone market to grow 50% this year, Android OS leads

The global smartphone market is expected to grow almost 50% this year, according to a new forecast from the International Data Corporation (IDC), four times faster than the overall mobile phone market.... >>

BizReport | Mobile Marketing March 28, 2011

Android In-App Billing to launch this week

This week sees Google finally catch up to rivals Blackberry and Apple as it launches In-App Billing for Android. ... >>

BizReport | Mobile Marketing March 04, 2011

Nielsen: Android most popular OS in US

A new report, released this Thursday by Nielsen, shows the race between mobile operating systems is still raging, with Google's Android continuing to out-do the competition. ... >>

BizReport | Blogs & Content archives February 24, 2011

Rebtel: iPad ahead of Kindle, Android with some demographics

For minorities in the US, the iPad has it. That is the takeaway from a new Rebtel report, which found that about 5 million US immigrants own tablet devices. That is 13% of the immigrant demographic already owning a tablet,... >>

BizReport | Mobile Marketing February 18, 2011

Android tops iOS on ad network... again

For the second month in a row Android has kept its position as the leading mobile platform on Millennial Media's mobile ad network. ... >>

BizReport | Mobile Marketing February 14, 2011

Mobclix: iPhone users more valuable

When it comes to mobile consumers, it appears that iPhone consumers are more valuable to brands than Android users. New data from mobile advertising exchange Mobclix indicates that iPhone users are generating more ad revenue than Android users across the... >>

BizReport | Mobile Marketing February 03, 2011

Google enables Android developers to further monetize apps

If you're in the business of developing apps for Android you will be delighted with the latest announcement from Google that they will now support in-app purchases.... >>

BizReport | Mobile Marketing September 27, 2010

CrowdScience: Consumers need more smartphone choice

When it comes to smartphones, choice is the best way to create loyal consumers. Unfortunately many consumers aren't given enough choice in their smartphones, especially by their employers. A new CrowdScience report finds that businesses who are requiring their employees... >>

BizReport | Mobile Marketing September 14, 2010

Nielsen: Android users more app ad-friendly

Have you ever wondered if Android users and iPhone users have the same attitude towards ads in apps? If so, Nielsen's latest research, released today, will be of interest.... >>

BizReport | Research archives June 18, 2010

Quantcast: Android responsible for 20% mobile browsing

iPads and iPhones may hold the bulk of news headlines over the last few months, but according to a new report consumers are just as enthralled with Android devices. According to the latest numbers from Quantcast, Android devices are now... >>

BizReport | Mobile Marketing May 11, 2010

Myxer: Women more voracious mobile content users than men

A new report from mobile entertainment content firm Myxer, that compares female mobile content consumption habits with their male counterparts, shows women to be, by far, the biggest users of mobile content.... >>

BizReport | Mobile Marketing April 30, 2010

MocoSpace: Smartphones set to overtake feature phones

When it comes to communication everyone, it seems, wants constant connectivity. But more than that, a new report from MocoSpace indicates that it isn't just connection; consumers now want the ability to do more than talk and they want smartphones... >>

BizReport | Advertising archives April 08, 2010

Ad networks, platforms ready for iPad

The iPad is here, with more than 300,000 units purchased since the launch on April 3 according to reports. Now ad networks, online and mobile hubs and brands are figuring out the best ways to engage the iPad consumer base.... >>

BizReport | Mobile Marketing March 31, 2010

Motally launch allows simpler app changes and updates

When it comes to app development, one of the most frustrating areas is changing or updating the app because that process, usually, includes re-submitting a previously approved app into a queue that may keep an app out of commission for... >>

BizReport | Mobile Marketing March 24, 2010

Millenial Media: Android ad impressions jump

2010 is shaping up to be a good year for Android based phones and the marketers using them to engage consumers. According to new research from Millenial Media ad impressions from Android phones showed a 25% jump in January 2010.... >>

BizReport | Mobile Marketing March 15, 2010

Smartphone users loyal to brand

New research from Crowd Science shows that smartphone users, specifically Android and iPhone consumers, are loyal to their brand of choice. But that leaves a large consumer base which could be swayed one way or the other - good news... >>

BizReport | Mobile Marketing December 09, 2009

Greystripe launches full-screen mobile ad units for Android

A new release from Greystripe may help mobile marketers better engage the rapidly expanding mobile marketplace. This morning the mobile brand advertising network released its first full-screen mobile advertising units, which can be used with Google's Android platform.... >>

BizReport | Research archives August 28, 2009

AdMob: Free-to-paid model key to mobile app sales

If you want consumers to purchase your mobile applications, give them away for free. That's the take-out from AdMob's July 2009 Mobile Metrics Report.... >>

BizReport | Mobile Marketing October 13, 2008

Google iPhone ads in beta

Google is preparing to offer advertisers a way to tailor their advertising to the iPhone, despite its own, soon-to-be-released, mobile operating system, Android. ... >>

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