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BizReport | Mobile Marketing June 29, 2012

Apple app downloaders 52% more loyal than Android

Consumers who download apps to an iPhone or iPad are far more loyal to those apps than users of smartphones and tablets running Google's Android, according to new data from mobile app analytics firm Localytics.... >>

BizReport | Viral Marketing June 28, 2012

Natural Motion: PR has "no impact" on mobile game downloads

Traditional marketing and PR campaigns to promote and acquire players for mobile games are pointless, according to the CEO of social mobile game technology and development firm Natural Motion.... >>

BizReport | Mobile Marketing May 07, 2012

Over 90% of mobile game revenues generated by in-app purchases

A new study from market research company Newzoo reveals that the vast majority of revenues from mobile games are generated by in-game purchases. ... >>

BizReport | Ecommerce archives May 01, 2012

Kindle setting Amazon sales on fire

Amazon's Kindle is certainly firing up the online retailer's sales, according to new sales figures released this week. ... >>

BizReport | Mobile Marketing April 30, 2012

Half of all smartphones sold in Southeast Asia are Androids

Android now accounts for half of all smartphones sold in Southeast Asia, according to GfK. While not as big as other Asian regions, Southeast Asia accounts for a tenth of the world's population. ... >>

BizReport | Email Marketing April 19, 2012

27% of marketing emails opened on mobile devices

Mobile technology is enabling consumers to perform tasks often associated with a PC or laptop while on the go. One of those activities is checking email. Mobile marketing firm Knotice has recently revealed that the number of marketing emails being... >>

BizReport | Mobile Marketing April 05, 2012

Android's share of U.S. smartphone market passes 50%

Android's share of the U.S. smartphone market has hit a major milestone. According to data released this week by comScore, Android now has over 50%.... >>

BizReport | Mobile Marketing March 15, 2012

IDC: Apple has three years left as tablet market leader

New IDC forecasts reveal that Apple will continue to dominate the tablet market for another three years before Android takes over.... >>

BizReport | Mobile Marketing March 07, 2012

Flurry: Over half of app sessions spent with games

When Flurry analyzed more than 64 billion mobile app sessions on both iOS and Android devices they discovered that games, particularly those from independent studios, were dominating the space. ... >>

BizReport | Mobile Marketing February 28, 2012

Android device activation grows 250% YoY

Google's Andy Rubin has announced some big figures regarding the number of Android phones and tablets being activated daily plus an insight into the app market. ... >>

BizReport | Mobile Marketing February 27, 2012

Free app detects what personal info mobile ad networks are collecting

A new app, launched by Lookout Mobile Security, could ease mobile users' concerns about what information the ad networks embedded in apps they use are collecting. ... >>

BizReport | Mobile Marketing January 12, 2012

Apps: Revenue from in-game purchases set to to soar

Once your app is ready to be 'sold' do you attach a small price to it or, as many developers are now doing, do you give it away for free and hope users cough up for in-game purchases? Recent research... >>

BizReport | Mobile Marketing January 05, 2012

Flurry predicts an appy New Year

Figures released by mobile analytics company Flurry show a massive rise in the number of mobile apps downloaded between Christmas Day and New Year's Day and predict 1billion per week downloads more commonplace in 2012.... >>

BizReport | Mobile Marketing December 08, 2011

Starbucks customers wake up to mobile transactions

Caffeine drinkers are waking up to the practice of using their mobile devices to pay for their fix, according to new figures released by Starbucks that reveal a significant jump in customer adoption of their mobile payment app. ... >>

BizReport | Mobile Marketing October 14, 2011

Research: Android users more 'app loyal'

Hey mobile marketers, back away from the iPhone for one minute and check out some new research released by Fiksu. It shows that Android users are much more app loyal than their iOS-using counterparts.... >>

BizReport | Mobile Marketing September 13, 2011

Ovum forecasts Android app downloads to exceed iOS this year

The total number of mobile apps downloaded this year is set to be more than double that of last year, according to new data released by telecoms analysts Ovum, with the number of Android downloads surpassing that of iOS for... >>

BizReport | Mobile Marketing August 25, 2011

Vodafone: Operator billing significantly boosts app sales

Allowing mobile phone users to pay for apps via their mobile bills encourages them to download more, according to Vodafone. ... >>

BizReport | Mobile Marketing August 23, 2011

Apple, Android expected to continue leading mobile space

As the tablet market matures, look for Android and Apple to pull away from the pack. So indicates a new forecast from In-Stat predicting that tablet shipment will surpass 200 million very soon. To take advantage, mobile brands must be... >>

BizReport | Mobile Marketing August 19, 2011

Nielsen: App use among Android users twice that of mobile web

Android users spend an hour each day using the mobile web and apps on their smartphones, according to the latest Nielsen Smartphone Analytics, but mostly apps. ... >>

BizReport | Mobile Marketing August 16, 2011

Hunch infographic reveals traits of iOS vs. Android users

According to new data from Hunch, the mobile platform you use may say a lot about who you are and what you do.... >>

BizReport | Mobile Marketing August 08, 2011

Data reveals United States of Android

New figures from comScore show Google's mobile OS accounts for a hefty portion of the smartphone market in the US and a new infographic from JumpTap illustrates the growing United States of Android. ... >>

BizReport | Mobile Marketing June 30, 2011

Android - Half a million activations each day and growing

Last month the number of Android activations was 400,000 but the mobile operating system has continued to grow and grow and this month (June) the number of daily activations sits at 500,000.... >>

BizReport | Mobile Marketing May 31, 2011

More iOS users than Android search for free apps

Consumers are buying into Android, but they're not buying apps, according to recent reports from mobile analytics company Distimo and mobile search firm Chomp.... >>

BizReport | Mobile Marketing May 19, 2011

Pizza parlors grab slice of Android app market

The predicted growth of Android coupled with successful iPhone app launches has prompted pizza parlors in the UK to roll out Android versions.... >>

BizReport | Mobile Marketing May 02, 2011

LinkUp: 8 in 10 job searches on mobile via Android

The number of people searching for jobs from their smartphone is on the rise. New data released by job search engine LinkUp shows many more searches are being conducted on Android devices than the iPhone. ... >>

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