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BizReport | Social Marketing December 22, 2009

Study: Students find Facebook matters

One more reason to create branded social/fan pages: college kids like 'em. In a world where the latest fad disappears faster than most can latch on, the miracle of Facebook seems to be that it not only is a fad... >>

BizReport | Social Marketing July 21, 2009

Is obsession with social networking good for marketers?

According to a new survey from metrics firm Anderson Analytics, consumers just can't get enough of their favorite social networks. But, is that good for marketers? And how do social marketers raise enough awareness to become socially famous - but... >>

BizReport | Trends & Ideas archives November 28, 2007

Which books are marketing executives reading?

Recent research from Anderson Analytics threw up some interesting facts and figures about what members of the Marketing Executives Networking Group (MENG) perceive to be the current buzzwords and marketing trends.... >>

BizReport | Research archives May 25, 2007

Most students ignorant of brand's country of origin

A brand’s country of origin could have a positive impact on brand equity, yet a new study has discovered that many U.S. college students have no clue as to where their favourite brands come from.... >>