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BizReport | Research archives July 09, 2010

Anchor Intel: Attempted click fraud up 26%

Although invalid traffic showed a significant decrease from Q1 to Q2 2010, attempted click fraud remained basically unchanged from quarter to quarter. Which means PPC marketers need to remain guarded in their campaigning. Especially since, year over year, the attempted... >>

BizReport | Research archives April 29, 2010

Burst, Anchor partnership improves click rate

No one wants to deal with click fraud. Not advertisers and certainly not advertising networks. To help improve their click scores and make it more difficult for fraudulent clicks to get through, Burst Media has partnered with Anchor Intelligence for... >>

BizReport | Search Marketing April 14, 2010

eBay signs on for Anchor Intelligence's keyword bidding system

A new tool is out from Anchor Intelligence that should help third party sellers - those using platforms such as eBay - maximize their revenue. The platform gives merchants the ability to optimize the keywords to improve traffic and conversions.... >>

BizReport | Search Marketing April 09, 2010

Reports: Click Fraud continues to be a growing problem

Although the click fraud rate is up again for the online industry as a whole, for social networks, the rate is down. A new report from Click Forensics finds that the click fraud rate on social networks is just over... >>

BizReport | Search Marketing February 10, 2010

Keyword bid optimization is next for Anchor Intelligence

Traffic quality solution provider Anchor Intelligence is set to launch a new phase in optimization: the keyword optimization system. Called ClearMark for Keywords, the platform allows online marketers to optimize keyword bids according to revenue estimates.... >>

BizReport | Search Marketing December 17, 2009

Anchor Intelligence to score traffic for Affinity

As advertising networks look ahead to 2010 many are looking at bettering the traffic to publisher and branded websites. The key to bettering traffic, of course, is knowing where the good traffic is - and where the bad takes off... >>

BizReport | Social Marketing November 19, 2009

Anchor Intelligence, Oodle partner for classified traffic solution

A new partnership between metrics firm Anchor Intelligence and fraud detection unit Oodle could help marketers in the social space realize better quality traffic. The partnership will utilize Anchor's ClearMark technology to classify traffic quality in the social space.... >>

BizReport | Research archives October 28, 2009

New click fraud hotspots identified

A new click fraud report is out indicating that fraudulent click traffic may be originating in new places, creating more trouble for marketers and publishers. The good news? Click fraud has declined by a small amount. The bad news? Fraudsters... >>

BizReport | Research archives July 28, 2009

Click fraud down 3%, click fraud up 1.2%, which number is right?

If you're confused about the latest click fraud reports, you're probably not alone. Last week Anchor Intelligence announced that, for Q2 2009, click fraud increased just over 1% to reach 22.9%. But, according to the latest ClickForensics numbers, click fraud... >>

BizReport | Advertising archives July 16, 2009

Burst Media, Anchor Intelligence partner against click fraud

A new partnership between two big names in the online marketplace should give both publishers and marketers a bit more peace of mind. This week Anchor Intelligence partnered with advertising representative Burst Media to fight click fraud. The partnership gives... >>

BizReport | Social Marketing June 30, 2009

What social click fraud means for marketers

Word is out that Facebook's marketing arm could be a problem for marketers. Earlier this year the social network announced it would hit $550 million in revenue for the year. However, news that fraudsters are targeting the social network have... >>

BizReport | Search Marketing June 10, 2009

Anchor Intelligence launches click fraud alerts

Afraid of click fraud? There is a new tool to help marketers better control monitor clicks. Anchor Intelligence has launched ClearMark Alerts as part of the ClearMark suite of tools; the platform works by emailing questionable traffic alerts to marketers.... >>

BizReport | Advertising archives April 09, 2009, Anchor Intelligence partner for search ad solution

IAC search engine has partnered with metrics firm Anchor Intelligence for an advertising measurement solution. The partnership will see Anchor Intelligence providing with the ability to reduce non-billable traffic so that vertical marketers receive improved performance. ... >>

BizReport | Search Marketing January 13, 2009

Anchor Intelligence: How to protect against click fraud

Click fraud remains one of the biggest problems for online advertisers. According to research nearly 20% of PPC clicks could be fraudulent. What can marketers do to keep fraud from overtaking their ROI?... >>