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BizReport | Social Marketing October 11, 2013

How loyal customers become brand advocates

According to data from Amplifinity up to 60% of a brand's current customers will advocate on behalf of the brand. The key is knowing how to engage those consumers without alienating them.... >>

BizReport | Social Marketing October 10, 2013

How to better engage advocates

Shoppers aren't just making purchase decisions in store aisles, many are checking up on products and brands through social media, review sites and by questioning trusted friends. Many of these 'trusted' sources are online brand advocates. One expert explains how... >>

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