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BizReport | Advertising October 09, 2017

More marketers turning to AI, here's why

Over the past few years, more and more marketers have pushed budget spend into artificial intelligence. To the point that, according to new data, most marketers are planning on increasing their martech budgets moving forward. The problem? AI is proving... >>

BizReport | Ecommerce May 31, 2016

How brands can monetize machine learning for subscription services

Most of us understand the benefits of using machine learning to test specific ad campaigns or engagement numbers, but one expert believes machine learning can be used by subscription service brands to better engage their core customer base. Here's how.... >>

BizReport | Advertising May 30, 2016

How machine learning can impact subscription service offerings

Today's always-on, connected customers have a tremendous amount of buying power, especially in a subscription-based business model where companies need to continually earn their customers' share of wallet and drive renewals. That, says one expert, is why SaaS brands must... >>

BizReport | Ecommerce February 23, 2016

How machine learning can influence the customer journey

Delivering great customer experiences based on mapping how customers interact with your brand across all touchpoints can be challenging for any marketer. Doing it at scale can seem impossible. According to one expert, when it comes to ensuring great customer... >>

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