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BizReport | Advertising January 02, 2020

Experts predict how OOH and TV ads will impact brands

According to data out from eMarketer, the connected television ad spend will push upwards of $9 billion this year. Their data also indicates that merchants and retailers will be putting more of their ad budgets into connected TV. Simply advertising,... >>

BizReport | Advertising archives January 30, 2018

Early Super Bowl ads put focus on drinks

Amobee has been watching the lead up to Sunday's Super Bowl LII closely and according to their data, drinks are likely to have a big showing during the game. Brands including Pepsi and Budweiser have generated nearly half of Super... >>

BizReport | Ecommerce archives July 13, 2017

Prime Day Roundup: Conversions down, traffic up

While hard data is still coming in surrounding Amazon's Prime Day 2017, some early indicators show surprising results - namely that though traffic increased YoY, conversions decreased. ... >>

BizReport | Advertising archives August 18, 2016

Ad Roundup: 3 releases tap into data

In today's advertising roundup, three new tools that brands can use to better understand their customers. ... >>

BizReport | Ecommerce archives July 18, 2016

Experts agree Prime Day was success but how much?

While most agree that Amazon's second Prime Day last week was a success. Conversion rates increased, as did traffic, but some experts believe the last impact of Prime Day won't be see for some time. Here's a breakdown into what... >>

BizReport | Ecommerce archives July 13, 2016

Prime Day shoppers buy more than Black Friday

For the second year, Amazon's Prime Day is trending on social media with many consumers sharing their purchases and deals with their social networks. According to several reports, early shopping on Prime Day was more robust than even Black Friday.... >>

BizReport | Mobile Marketing June 14, 2016

Mobile Roundup: Partnerships and payment solutions

Partnerships are announced for SnapChat's new Snap Ads, a new payment offering for mobile merchants, and an expansion of a global mobile brand. Details in today's mobile roundup. ... >>

BizReport | Mobile Marketing October 24, 2012

Personal Argentina taps Amobee for mobile ads

One of Argentina's largest mobile operators, Personal Argentina, has tapped mobile ad firm Amobee to power ads within the region. Through the partnership Amobee will ensure relevant mobile ads are served to in-market mobile consumers within the South American nation.... >>

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