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BizReport | Social Marketing May 18, 2010

Alterian: Traditional marketing is dead

Ad dollars spent on one-way conversations and mass broadcast media are being wasted on a new breed of consumer that wants genuine interaction on an individual basis, according to a new report from Alterian. ... >>

BizReport | Research February 23, 2009

Less than half of marketing pro's use analytics

With the number of channels a marketer has to manage and monitor increasing, you'd think technology would be employed to make their job easier. Not so. It seems marketers are foregoing analytics to measure their online marketing campaigns, found analytical-led... >>

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