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BizReport | Ecommerce archives March 03, 2014

How the Aggregate Knowledge/Neustar acquisition will impact online businesses

Aggregate Knowledge and Neustar have been working together for quite some time now, but recently AK was acquired by Neustar and that has many wondering how their online space will change with the move. The big picture: by improving the... >>

BizReport | Advertising archives November 22, 2013

Reports: Social performing well, mobile lagging

The Q3 Global Media Intelligence Report from Aggregate Knowledge indicates social platforms are performing well for many brands. According to the report social is performing 58% better than ad exchanges and is delivering 'high quality' customers to brands. ... >>

BizReport | Ecommerce archives August 29, 2013

How to better leverage CRM data across channels

Improving campaign ROI isn't only about noting online trends and tweaking existing messaging. One online expert explains that optimizing ROI is as much about offline CRM as it is about online messaging trends. ... >>

BizReport | Ecommerce archives August 27, 2013

How to ID prospects in your existing client roster

Finding solid prospects in the online space is a hard sell. There may be a better place to find those prospects and it may be inside your existing client roster. Here's how brands can identify solid leads from within their... >>

BizReport | Advertising archives August 22, 2013

Ad Roundup: Syndication everywhere and Content recommendations

Two solutions are increasing the ability of brands to properly target advertising while protecting consumers' identity. Here's how: ... >>

BizReport | Social Marketing July 31, 2013

Aggregate Knowledge: Social pushing reach farther

Marketing executives may want to take a closer look - and an increased budget percentage - to social. That according to the Q2 Global Media Intelligence Report from Aggregate Knowledge. According to the data social and portals are pushing greater... >>

BizReport | Social Marketing May 10, 2013

How to get more from social

The social space is an ever-evolving, complicated place for brands to be. But, for brands willing to invest the time, social can lead to highly engaged, loyal consumers. Here's how: ... >>

BizReport | Advertising archives March 22, 2013

LiveRamp, Aggregate Knowledge team for online, offline data tracking

Want to meld your online campaigns with offline data to get a more clear picture of a campaign's reach and effectiveness? Now there's a platform for that. Aggregate Knowledge and LiveRamp have partnered to create just that: the platform on-boards... >>

BizReport | Advertising archives February 15, 2013

Study: Which channels will create high returns for your brand

Wondering which platforms might be the best options to reach consumers without breaking the advertising bank? A new report out from Aggregate Knowledge breaks down, on a global scale, how different platforms are working for marketers. The results may surprise... >>

BizReport | Advertising archives December 03, 2012

Platform promises to increase reach, sales for online brands

A new release out from Aggregate Knowledge is putting brand connections to the test - and guaranteeing results. Out today, the Media Intelligence Platform (MIP) is set up to manage media and audience data in real time. Aggregate Knowledge promises... >>