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BizReport | Research archives February 09, 2010

BET: African-Americans are tech influencers

There are five population segments that tech marketers need to engage, and all are in the same overall demographic: the African-America demo. According to the recent BET study "African Americans Revealed" nearly one-third of discretionary spending by African-Americans is spent... >>

BizReport | Research archives January 15, 2010

Minorities like Internet, don't visit regularly

When it comes to the Internet the majority of working adults and students would say it is indispensible. We use it for work, play, communication, shopping. The list goes on. When it comes to the Hispanic and African-American demographics, most... >>

BizReport | Trends & Ideas archives April 19, 2007

IAC plans ethnic website to cater for all U.S. blacks

Ethnic websites have been successful in bringing relevant and topical information to the U.S.’s 40 million African-American community for some time. IAC is planning a website which aims to cater to all black-skinned U.S. inhabitants.... >>