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BizReport | Social Marketing October 02, 2017

How social affinity can up your ad game

Analyzing social actions - like Facebook 'likes' - is important, but marketers need to take this kind of analysis even further, according to one expert. AffinityAnswers is diving deeper into the social sphere to discover 'social affinity', which can tell... >>

BizReport | Advertising March 08, 2017

Ad Roundup: Partnerships increase analysis

In today's advertising roundup, two new partnership announcements which should help brands and marketers better access and analyze customer data. ... >>

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