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BizReport | Advertising September 30, 2011

Brands: Are you targeting safely?

Advertisers looking for more from holiday advertising campaigns may turn to targeting to increase ROI, but the wrong type of targeting could land brands in stick situations where consumers are concerned. Although many people have noted they want more relevant... >>

BizReport | Advertising September 22, 2011

Study: Elders more likely to click if ad is relevant

The big take away from a recent Crowd Science report is that relevance is the key to advertising. As if we didn't know that. But, the study underlines that fact as it points out that, although older consumers are more... >>