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BizReport | Advertising December 02, 2020

Forecast: 2020 ad declines to rebound in 2021

For the first time in a decade, global media spending fell in 2020. Total global media spending is expected to be down nearly 7% YoY, reaching about $1.2 trillion for the year. Much of the decline is blamed on the... >>

BizReport | Content Marketing December 01, 2020

Top tips to develop a branded podcast

There are more opportunities than ever to provide content to customers, but many brands struggle with connecting rich content like video and podcasts to more traditional content that pushes conversions and other engagements. We asked an expert how brands can... >>

BizReport | Ecommerce November 23, 2020

Experts: How to thrive through 2020 holiday season

This holiday season is going to like no other. The shopping season will start early, the digital competition will be fierce and the spend will make up 14.5% of total retail sales realized in 2020 (eMarketer). It's game on --... >>

BizReport | Advertising November 19, 2020

Report: CTV impressions spike, here's how to connect

2020 may not be a highlight for many brands and marketers, but for CTV there is an upside. According to new data out from Innovid, CTV impressions are up 55% (Q3, YoY). What's more, CTV outperformed both mobile and desktop... >>

BizReport | Advertising November 17, 2020

Study: Privacy influencing more purchase decisions

Security and data privacy are two keys to consumer engagement that are more important than ever. That is a key takeaway from new Ensono data which finds that nearly all (91%) consumers from their survey said retailers' privacy reputations were... >>

BizReport | Advertising November 16, 2020

Reports: Context, placement key to engagement

It is no secret that contextually relevant ads are more engaging to consumers, and yet many brands and marketers continue to miss that connection. But context isn't the only key; brands also need to be aware of the quality near... >>

BizReport | Ecommerce November 05, 2020

How tech can enhance merchants' digital transformation

Don't overlook the benefits of technology in developing a digital transformation strategy. That is a key takeaway from one expert who says transformation is all about the tech. ... >>

BizReport | Ecommerce November 04, 2020

Expert: How to re-enter regular business post-lockdown

While the COVID-19 pandemic has not simply disappeared as some have said it would, businesses are trying to return to a more normalized setting. For many that means opening physical stores, for some it means keeping their workers at home... >>

BizReport | Advertising November 03, 2020

Top 3 tips to create identity framework

With all the talk about removing cookies, and with more businesses allowing consumers to opt-out of any and all online data collection many marketers and brands are wondering how to adjust strategy so that they can still serve the right... >>

BizReport | Advertising November 02, 2020

Forecast: Ad fraud to push $35 billion this year

Fraudsters have been making bank since the COVID pandemic sent more consumers scurrying online not only for work but to buy groceries, have virtual meet-ups with friends, and get the latest on the pandemic, elections, and other breaking news. And,... >>

BizReport | Social Marketing October 30, 2020

Reports: Social, search spend trending back up

After many brands and marketers pulled digital ad spending in the wake of the COVID- 19 pandemic in the first half of the year, that spend is now trending back up. That's the word from new Kenshoo data which finds... >>

BizReport | Advertising October 28, 2020

Expert: Why hypertargeting is more important than ever

It's been a minute since hyper-targeting took center-stage in the digital marketing space, but thanks to consumers and businesses being locked down in a pandemic, more attention is being given to the phrase. We asked one expert what is different,... >>

BizReport | Ecommerce October 27, 2020

How to use IP data to connect

There are many different kinds of data that can be used to target consumers, giving them a better digital experience whether they are shopping for holiday gifts or looking for entertaining content. But one type of data - IP data... >>

BizReport | Advertising October 26, 2020

Reports ID important trends in lead-up to holiday season

According to new data out from Barclaycard UK consumer spending increased by about 2% for September, the largest increase since coronavirus lockdowns began. Spending was up across the board from grocery to travel, a sign that consumers are beginning to... >>

BizReport | Law & Regulation October 22, 2020

Experts: What government filing against Google means for digital space

This week word came that the United States Justice Department was filing suit against Google in an antitrust case, perhaps with the goal of breaking up the digital giant. The filing has many in the digital space what this could... >>

BizReport | Social Marketing October 20, 2020

Expert: How live events can work with digital strategy

One of the biggest buzz phrases for 2020, other than lockdown, has been digital transformation. But, as more and more people turn online for shopping and entertainment because of coronavirus lockdowns the digital transformation of brands has become even more... >>

BizReport | Internet October 19, 2020

Study: Brands unprepared for end of third party cookies

Many experts believe the end of third party cookies is upon us, and while many do admit that first part data is generally a better source of consumer information, most brands aren't ready to lose access to third party data.... >>

BizReport | Advertising October 15, 2020

Malvertising: What to Watch

New data out from GeoEdge finds that malvertisers are upping their use of malicious content to target people. Their data finds that nearly half (42%) of publishers have received reader complains because of malicious content and 20% have either lost... >>

BizReport | Advertising October 12, 2020

How brands are missing consumer choice needs

Shoppers around the globe are increasingly sharing their thoughts with brands and merchants via online surveys and customer portals, but are brands doing enough listening? Since the pandemic, one expert believes that marketers must do more to listen and take... >>

BizReport | Internet October 07, 2020

Studies ID vulnerabilities for US businesses

Two new studies out this week shed light on the dangers facing many American businesses as workers continue to do remote work and business continues to be conducted online. ... >>

BizReport | Advertising October 05, 2020

Expert: How marketers can capitalize on streaming trends

It seems as if every television network, cable service and even online portal now has a streaming service. This makes sense as more and more people are cutting the cable cord and turning to digital streaming to watch not only... >>

BizReport | Internet October 02, 2020

Cyber attacks up, here's how to protect against fraudsters

The increase in time spent online since the beginning of the coronavirus pandemic has changed not only how legitimate brands are trying to engage consumers, but in how fraudsters are trying to game consumers' systems. That is why, according to... >>

BizReport | Trends & Ideas October 01, 2020

Expert: How brands can engage with shifting consumer needs

Unsurprisingly, COVID-19 has changed how consumers operate. With 2020 came a huge shift in the way consumers shop and communicate with their brands and institutions. Offerings such as BOPIS/BOPAC, contactless delivery, and online ordering are now table stakes for brands... >>

BizReport | Advertising September 30, 2020

Top 3 things consumers now want from marketers

Many things have changed for marketers since the beginning of the pandemic, but even more has changed for consumers. From the way they shop to how they commute to work to how they engage with friends and family. Which means... >>

BizReport | Advertising September 28, 2020

Forecast: Content Marketing to surge forward in 2021

Although 2020 has not been a great year for content marketers, overall, new data suggests that content marketers could see a strong rebound as the world turns the corner into 2021. Already, with businesses around the globe opening up as... >>

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