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BizReport | Trends & Ideas July 19, 2007

Google to launch 'AdSense for Games'

In May, 2006, Microsoft bought Massive, an in-game advertising company. At the beginning of 2007, Google bought AdScape, an in-game advertising company. See the pattern?... >>

BizReport | Advertising May 17, 2007

Google patents in-game ad targeting methods

Just a few months after its purchase of Adscape Media, Google has filed a patent application detailing complex in-game ad targeting methods.... >>

BizReport | Advertising March 19, 2007

Google purchases in-game advertising firm

After a couple of rumor-filled months it is finally official. Google has purchased the in-game advertising firm, Adscape Media. The acquisition will enable Google to reduce its reliance on online search advertising, which currently accounts for the majority of its... >>

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