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BizReport | Advertising archives December 17, 2014

Study: Power of Hispanic shoppers growing

New data out from Adroit Digital underlines not only the importance of the spending power of Hispanic consumers, but of advertising in engaging these shoppers. Researchers recently polled the demographic and found more than half respond to remarketed advertisements and... >>

BizReport | Blogs & Content archives June 23, 2014

Survey: Most would cancel cable to for online video options

A new survey from Adroit Digital sheds light on what video viewers want in their content - from ad content to how much content they're watching online. According to the report nearly half believe 15 second ads are optimal and... >>

BizReport | Advertising archives March 20, 2014

Millennials seen as loyal for brands

There is a theory that Millennials (aged 18-33) aren't brand loyal. That theory is picked apart by new data out from Adroit Digital which finds that, assuming their parents were brand loyal, Millennials are as well. ... >>

BizReport | Ecommerce archives January 29, 2014

Reports: Valentines to be a hot digital holiday

The holiday of love might have lovers paying more attention to one another, but when it comes to buying gifts, online may take the cake. That according to new data out from Adroit Digital which indicates most Valentines Day shoppers... >>

BizReport | Mobile Marketing December 20, 2013

Reports: MCommerce up 35%, are tablets taking over?

Two new reports out in the mobile space may make retailers take a harder look at mobile commerce in the New Year. Because, as mobile becomes more prevalent for content consumption it also becomes more important for social networking, shopping... >>

BizReport | Ecommerce archives November 22, 2013

Reports: Loyalty, Moms driving revenue

Thanksgiving Weekend may be the official kick-off to the holidays for shoppers, but don't tell that to small businesses; they've been preparing for a couple of months. And they are banking on days like Small Business Saturday to help their... >>