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BizReport | Advertising May 18, 2012

Adometry, Krux moves to enhance online ad space for advertisers, publishers

One new release and one new partnership may impact how ads are purchased across the online space.... >>

BizReport | Advertising April 20, 2012

New releases to help with online, offline campaigns

A few new releases to the online space could help brands and marketers not only with their online campaigns, but with offline advertising as well. Here's a breakdown of the new offerings.... >>

BizReport | Advertising February 16, 2012

Adometry tapped by major publishers to protect ad inventory

Three big publishers - BUZZMEDIA, Publisher's Clearing House and The Seattle Times - have tapped Adometry to help manage and monitor display advertising on their websites. Through the agreement the publishers will use Adometry TagScan to administer, analyze and monitor... >>

BizReport | Advertising January 23, 2012

New advertising tools will help brands make most of $40b spend

Online advertising, forecasts eMarketer, may hit $40 billion this year. That, in itself is headline making news, but of more interest to brands and marketers are the new ways to analyze campaigns and engage the online consumer base.... >>

BizReport | Advertising December 07, 2011

Adometry integrations should free more customer data for marketers

A big buzzword heading in to 2012? Data. Knowing what pages consumers have clicked to, what brand information they've shared through social networks, the number of emails they've forwarded to friends..the list goes on and it all counts. New partnerships... >>

BizReport | Advertising June 16, 2011

Study: Brands would increase online spend if metrics were better

A lack of solid insight into consumer behaviors, intentions and purchasing power may be holding back the online advertising spend, even as a record ad spending year is wrapped up. Although brands spent an online advertising record in 2010 and... >>

BizReport | Advertising June 06, 2011

Adometry: New ad hijacking scheme on the rise

Online video, display and search advertisers, be on the lookout. There is a new hijacking scheme out there and experts from Adometry say it is catching many users unawares. The scheme targets online video, search and display using malware and... >>

BizReport | Advertising March 11, 2011

BrightRoll, Adometry partner to fight fraud

This week BrightRoll and Adometry announced plans to partner for more security in the online video ad space. Through the partnership Adometry will provide tools for click verification so that BrightRoll clients are ensured that their ads are shown to... >>