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BizReport | Advertising September 15, 2020

Reports: As ad spends increased so did fraud attempts

Two new reports paint a picture of not just marketers and brands investing in the digital space during the pandemic, but of fraudsters also setting their sights on the digital space. New data out from LiveIntent finds that about 80%... >>

BizReport | Advertising June 16, 2020

Adobe: Travel showing recovery signs

Since the COVID-19 pandemic began travel brands from cruise ships and airlines to small mom-and-pop travel agencies have been some of the hardest hit as people sheltered-in-place at home. But, according to new Adobe data, the travel sector is beginning... >>

BizReport | Ecommerce archives December 04, 2019

Cyber Monday a hit with shoppers

Cyber Monday surpassed the $9 billion mark, with retailers and brands ringing up $9.4 billion in sales for the day. This continues the trend of shoppers increasing their spending for the holiday season this year; for the day, shoppers increased... >>

BizReport | Ecommerce archives December 02, 2019

First holiday shopping weekend a big one

Thanksgiving Day, Black Friday, and Small Business Saturday have proven to be strong performers for retailers this holiday season. In fact, Adobe believes that when the numbers are totaled from the first three days of the official holiday shopping season... >>

BizReport | Advertising archives June 29, 2019

Reports ID how travelers use mobile during trips

Books of maps, stopping at gas stations for directions. Printing specific directions from mapping sites. Over the years, travelers have used these options and more to get to their destinations. But, with the advent of mobile, many simply turn to... >>

BizReport | Advertising archives March 19, 2019

Forecast: Ad spend to slow this year

While the global ad spend is expected to reach more than $616 billion this year, the growth rate is slower than last year's. That, according to a new forecast out from WARC. According to their estimates, the global ad spend... >>

BizReport | Ecommerce archives November 12, 2018

Election Day didn't stop shoppers

Waiting in line to vote didn't keep consumers out of stores and malls on the US Election Day last week. That, according to new Adobe data which found that retail growth increased 13%, which is in line with growth trends... >>

BizReport | Ecommerce archives July 23, 2018

Report: Prime Day success signals shift in ecomm behaviors

With Amazon's Prime Day in merchants' rearview mirror, one of the biggest takeaways is this: consumers are spreading out their online purchases. Data out from Adobe shows that, which digital shoppers still look for specific deals or deal days -... >>

BizReport | Ecommerce archives July 16, 2018

How merchants can compete with Amazon

Amazon Prime Day is here, and with it comes a flood of merchants wondering what they can do to cash in on one of the biggest shopping days of the year. According to data from Walker Sanda nearly half of... >>

BizReport | Ecommerce archives January 22, 2018

Final holiday numbers show mobile a growing retail force

Look for mobile to have a bigger impact on digital commerce moving forward. That's a key takeaway from new reports out from Adobe Digital Insights and NetElixir. ... >>

BizReport | Ecommerce archives January 08, 2018

Study: Reviews matter, even offline

More and more consumers are shopping online. This trend was underlined during the recent holiday shopping season when digital shoppers spent 18% more YoY, and the season saw more than 10 billion dollar shopping days. ... >>

BizReport | Ecommerce archives December 13, 2017

$65b spent this holiday, new trends emerging in ecomm

The digital commerce space is skyrocketing. That's one conclusion from the latest holiday shopping numbers out this week from Adobe Digital Insights. According to their data just over $65 billion has been spent so far this holiday season, with each... >>

BizReport | Advertising archives December 04, 2017

Positive signs through first full holiday shopping week

While most of the headlines surrounding the first official week of the holiday shopping season have been about revenue lines, there is another positive factor surrounding the week: credit card fraud is down. ... >>

BizReport | Ecommerce archives November 27, 2017

Merchants see spike on Thanksgiving

For the second year in a row, Thanksgiving sales have beaten out Black Friday numbers. That, according to new Monetate data, which shows average order values about $10 higher per cart on Thanksgiving than on Black Friday. ... >>

BizReport | Ecommerce archives November 06, 2017

Marketers: Look for ways to engage online this holiday

As the holiday season approaches, forecasts indicate that marketers and merchants need to make an effort to engage digitally. According to Adobe, the online spend will surpass $107 billion, that's a 13% increase YoY. ... >>

BizReport | Ecommerce archives January 09, 2017

Holiday Roundup: Mobile, card-linked offers key for holidays

Revenue for the holiday season has topped the $90 billion mark according to Adobe, but the biggest part of the story is the mobile connection. Adobe's data finds that mobile brought in just over $28 billion, and driving about 50%... >>

BizReport | Ecommerce archives November 30, 2016

Reports: Cyber Monday another record breaker

Early numbers are in from Cyber Monday, and all indications are that Cyber Monday - and, in fact, the entire Thanksgiving Weekend - are successes for e- and m-commerce. According to HookLogic shoppers using their smartphones accounted for 43% of... >>

BizReport | Ecommerce archives November 28, 2016

Reports: Black Friday a mobile success

Numbers are in and it appears that, once more, Black Friday was a shopping success. There was one change this year - mobile spending topped the billion dollar mark. ... >>

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