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BizReport | Advertising archives June 17, 2011

Online ad spending up, venture capitalists look for next big thing

With Q1 numbers in and showing strong growth in online advertising, and as consumers continue to log on and stay online longer, venture capitalists are taking more interest in the online space. This week, funding rounds have been announced for... >>

BizReport | Advertising archives October 22, 2010

Partnership will scale non-guaranteed ad inventory

A new advertising partnership has rolled into the online space with a promise to make non-guaranteed inventory more scalable for advertisers. While Real Time Bidding (RTB), Demand Side Platforms (DSPs) and Sell Side Platforms (SSPs) are attractive to marketers because... >>

BizReport | Advertising archives June 11, 2010

Peer39, AdMeld partner for enhanced targeting

Semantic ad platform Peer39 has partnered with yield optimization hub AdMeld for a unique platform which should help marketers take better advantage of revenue opportunities. Through the partnership AdMeld will analyze each impression against Peer39's existing semantic data sets.... >>

BizReport | Advertising archives November 11, 2008

AdMeld prepares to launch new publisher platform

After an eight-month beta test phase, online advertising company AdMeld is preparing for the launch of their new program, said to help publishers maximize their online revenue simply. The platform works with digital advertising networks and advertising exchanges.... >>