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BizReport | Search Marketing December 10, 2013

Adchemy release pulls keywords from branded content

This week, Adchemy pushes a new product out to the marketing public, powering daily reports, intuitive campaign controls and budget management features. Perhaps the most interesting piece of the new release, though, is that with it brands can build keyword... >>

BizReport | Ecommerce archives September 13, 2013

Top 3 tips for a strong PLA campaign

Google's Product Listing Ads (PLAs) are fast becoming a feature among many retailer's budgets. But there is a science to the PLA that some may miss. Our expert weighs in on how retailers can do more with so-called 'simple' product... >>

BizReport | Ecommerce archives September 12, 2013

Are product listings a good investment?

Over the past year we've seen more retailers - both major brands and small mom-and-pops - invest ad dollars in product listing ads. Similar to sponsored search, the ads are said to help retailers better engage in-market shoppers. But, do... >>

BizReport | Search Marketing October 22, 2012

Microsoft: Adchemy integration increases relevance for Bing searchers

One year after Microsoft tapped Adchemy for their Bing search engine, the software giant reports search users are seeing more relevant query results, which is helping advertisers increase engagement. Through the partnership Adchemy and Microsoft create IntentMaps, focusing on the... >>

BizReport | Search Marketing September 23, 2010

Adchemy, Accenture partner for category relevance in search

A new application from digital marketing platform Adchemy may give paid search advertisers more relevance within their campaigns. Called Adchemy WordMap, the new release gives search marketers the ability to tailor messages according to the interpretation of the search query.... >>