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BizReport | Search Marketing October 22, 2012

Microsoft: Adchemy integration increases relevance for Bing searchers

One year after Microsoft tapped Adchemy for their Bing search engine, the software giant reports search users are seeing more relevant query results, which is helping advertisers increase engagement. Through the partnership Adchemy and Microsoft create IntentMaps, focusing on the... >>

BizReport | Search Marketing September 23, 2010

Adchemy, Accenture partner for category relevance in search

A new application from digital marketing platform Adchemy may give paid search advertisers more relevance within their campaigns. Called Adchemy WordMap, the new release gives search marketers the ability to tailor messages according to the interpretation of the search query.... >>

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