RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

9 Tag Results

Pagination:

9 result(s) displayed (1 - 9):

BizReport | Advertising July 29, 2013

RTE taps Adap.tv for programmic buys

One more way for broadcasters to tap into their audience members: programmatic ad buys which target local viewers living or working abroad. Recently RTE, the Irish Republic's largest broadcaster tapped Adap.tv to power programmatic buys outside the Republic - and... >>

BizReport | Advertising November 23, 2011

Studies: Video increasingly important for brand metrics

Two new studies are showing a more direct link between video advertising and brand metrics including purchasing intent and brand lift. And with more than half of the US population engaging in online video viewing, this kind of measurement should... >>

BizReport | Viral Marketing April 26, 2011

Adap.tv, Playwire partner for video monetization

A new partnership may help video content creators and brand advertisers connect. Through the partnership Adap.tv, a buying and selling hub for online video, and Playwire, a new video platform from Intergi Entertainment, will collaborate to create a more direct... >>

BizReport | Advertising January 25, 2011

Flingo taps Adap.tv to monetize video apps

Interenet TV app publisher Flingo has tapped Adap.tv to help monetize video in the space. Through the partnership, video publishers will have access to the Adap.tv for Publishers program, and should help publishers better connect with video-minded consumers through a... >>

BizReport | Advertising August 26, 2010

Adap.tv offering analyzes content for brand safety

The video space is one online category where brands need to be, but many are leery of being associated with content which could be potentially harmful to their brand. Enter a new solution from Adap.tv, which analyzes video content for... >>

BizReport | Advertising May 07, 2010

Adap.tv adds RTB option to platform

Video marketers can now add real-time bidding to the suite of tools offered from video ad marketplace Adap.tv. The addition of real-time bidding gives marketers and publishers more options for increasing revenue. Offering ad slots in real time is another... >>

BizReport | Viral Marketing April 12, 2010

Adap.tv partners with Grab Networks

A new partnership between video syndication network Grab Networks and video ad management platform Adap.tv should increase the reach of video for marketers using the platform. Adap.tv's platform allows marketers to manage and distribute video ads to thousands of consumers... >>

BizReport | Advertising February 22, 2010

Adap.tv launches video ad marketplace

Video marketers have another place to look for ad-space: Adap.tv. This month the video management platform launched a first-of-its-kind video advertising marketplace. The platform gives brands, marketers and publishers the ability to control the buying and selling of in-stream video... >>

BizReport | Trends & Ideas May 16, 2007

New online video advertising service launched

A new service overlaying contextual advertising on online videos has been launched this week.... >>

Pagination: