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BizReport | Advertising August 05, 2011

Two acquisition deals to change mobile, online for advertisers

comScore is set to purchase AdXpose, Augme plans to integrate HipCricket's mobile platform within it's offerings. These two moves could give advertisers more insight into both mobile and online ad campaigns. Here's how.... >>

BizReport | Search Marketing September 21, 2009

Report: 95% of clicks fraudulent?

They say that a click is a click, but according to a recent Mpire report, using AdXpose, all clicks aren't equal. Especially clicks generated from run-of-network (RON) online advertising buys. According to the report up to 95% of these clicks... >>

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