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BizReport | Advertising June 02, 2010

Three tips to choose the right celebrity for your brand

When it comes to scandals, consumers don't care. That is, as long as the scandal is related to the celebrity endorser and not the actual product. According to a recent AdWeek Media and Harris poll of more than 2,000 American... >>

BizReport | Advertising March 31, 2010

Study: Do female voice-overs influence more purchases?

When it comes to advertising messages, women may have the upper hand in soothing and persuading consumers. That, according to a recent Harris Interactive/AdWeek Media poll. The question is, does the female voice lead to more conversions...or not? ... >>

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