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BizReport | Mobile Marketing September 27, 2013

Tools to measure the impact of mobile campaigns

The uptake of home computers was huge in the 1980s and 1990s, but the uptake of mobile has been even bigger. According to data out from AdTruth more than half (56%) of US adults now have a smartphone; those users... >>

BizReport | Mobile Marketing September 19, 2012

Platform optimizes according to device

We've all heard about website optimization, image optimization...even ad optimization. But a new release from AdTruth is set up to help brands optimize according to the device a shopper is using to view information, ads or products. The DeviceInsight 4.0... >>