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BizReport | Advertising archives January 20, 2014

Google intent on breaking bad ads and advertisers

Google pulled almost 1 million 'bad' ads per day from its system last year in an attempt to stem the tide of suspect downloads and other malicious online activities. ... >>

BizReport | Advertising archives May 29, 2009

Display ads added to AdSense link unit results

Google AdSense publishers that feature link units on their websites can now benefit from improved revenues thanks to image ads embedded in the link unit.... >>

BizReport | Advertising archives April 06, 2009

AdSense units stream Tweets

The blogosphere is buzzing with rumors that Google may be in talks to buy Twitter, but whatever is going on behind the scenes, Google continues to innovate and their latest foray does include the micro-blogging platform. ... >>

BizReport | Advertising archives January 07, 2009

Attributor releases online ad-serving market share figures

Three guesses who has the biggest share of the ad-serving market? That's right, Google's DoubleClick and AdSense are responsible for over half of all online ad-server calls. ... >>

BizReport | Law & Regulation September 25, 2008

ASA: Publishers responsible for displaying insensitive ads

Regardless of how an ad is chosen to appear on a website, the publisher must take complete responsibility for that ad’s suitability, according to recent comments from the Advertising Standards Association in the U.K. ... >>

BizReport | Search Marketing December 14, 2007

AdSense gives publishers more ad control

Google AdSense is rolling out a new feature for AdSense accounts that will give publishers even more control over which ads appear on their websites. ... >>

BizReport | Advertising archives November 14, 2007

AdSense ads clickable areas restricted

Recently implemented AdSense changes may have an impact on your click-through rates and revenues, as Google attempts to reduce accidental clicks and increase value for advertisers.... >>

BizReport | Mobile Marketing October 15, 2007

Mobile users find advertising irritating

It’s hard to escape local advertising – it’s on most websites, in bricks-and-mortar stores, on television, on billboards, aboard public transport, in toilets and, increasingly, on mobile phones. Is this a channel too far for most people?... >>

BizReport | Advertising archives October 01, 2007

AdSense for YouTube around the corner?

Google is rumored to be testing a new feature. According to reports out this week, Google is beta testing AdSense ads embedded into YouTube video players, allowing publishers to better monetize the medium.... >>

BizReport | Advertising archives June 28, 2007

blinkx launches contextual ad platform for video

blinkx, the online video search engine, has launched a contextual ad platform that, they say, will do for video advertising what AdSense did for text-based advertising.... >>

BizReport | Search Marketing June 27, 2007

AdSense ad design turns a corner

Google AdSense has added a new feature for publishers to manipulate the design of their ads’ borders.... >>

BizReport | Advertising archives June 06, 2007

AdSense policy update

AdSense policy updates bring in new quality guidelines and increase link units.... >>

BizReport | Advertising archives June 01, 2007

AdSense to be integrated into Google Maps

Reports out of various Google Developer Days claim that AdSense could soon be integrated into Google Maps.... >>

BizReport | Internet May 29, 2007

Google will purge ad-heavy websites

Some online publishers may get an unwelcome jolt on June 1st. Google, which provides thousands of ads to websites through it's AdSense program, will shut off adds to certain websites beginning Friday.... >>

BizReport | Internet May 29, 2007

Google will purge ad-heavy websites

Some online publishers may get an unwelcome jolt on June 1st. Google, which provides thousands of ads to websites through it's AdSense program, will shut off adds to certain websites beginning Friday.... >>

BizReport | Advertising archives May 24, 2007

Google pilots AdSense for Video

Google has launched a pilot program with a small group of publishers to test streaming video ads in their online video content.... >>

BizReport | Search Marketing April 10, 2007

Google, AOL launch new search advertising solution

Advertisers will be able to use Google's advertising system to buy ads targeted specifically to AOL sites such as MapQuest, Moviefone and the portal under a program AOL launched on Monday this week.... >>

BizReport | Search Marketing March 22, 2007

Google tests pay-per-action ads

In a sign that a new model may soon be released, search giant Google has released another beta test of their new pay-per-action (PPA) platform. The platform allows advertisers to pay for specific actions by users rather than paying only... >>

BizReport | Advertising archives March 21, 2007

Actions speak louder than clicks, new Google ad pricing model

Google is testing a new ad pricing model which will allow marketers to specify which consumer actions they wish to pay for, giving advertisers more control over their campaigns and creative.... >>

BizReport | Search Marketing February 27, 2007

Advertisers to get more control over contextual ad campaigns

Brand advertisers are to get a boost with the advent of new contextual advertising models. ... >>

BizReport | Search Marketing January 25, 2007

Panama Launch Imminent

On February 5, 2007, Yahoo will launch its long awaited ad search system that it hopes will give its competitors a run for their money.... >>

BizReport | Search Marketing September 26, 2006

Google Taken To Court over Messy AdSense Service; Launches New Format

Google is taken to court by Bravacorp, a San Francisco company that demands $250,000 in damages because it took 100 hours to place and review AdSense advertisements on its website and because Google subsequently took its site down. ... >>

BizReport | Search Marketing September 25, 2006

Quantcast Makes It Easier To Advertise On Smaller Sites

A new online advertising service is claiming to facilitate marketers reaching the niche areas of the web as effectively as top sites. Quantcast, a start-up firm in San Francisco, has over the past twelve months quietly been building up an... >>