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BizReport | Advertising archives August 30, 2018

Start holiday campaigns in October for success

A key takeaway from new AdRoll data is this: the early marketer gets the holiday dollars. AdRoll researchers looked at campaigns run by 35,000 brands and marketers between July and December 2017 to come to their findings. Researchers found that... >>

BizReport | Advertising archives June 12, 2017

Father's Day Roundup: What dad wants, what dad gets

Father's Day is just around the corner, and many retailers are hoping to reach into the wallets of moms and kids to get their fair share. The problem? Many retailers and brands aren't sure what dad's are most interested in.... >>

BizReport | Advertising archives May 03, 2017

Ad Roundup: AdRoll, zvelo, Infogroup releases

In today's advertising roundup, two new tools have been released into the digital space that should help brands better manage traffic and campaigns; and a new partnership is geared toward increasing market share. ... >>

BizReport | Advertising archives March 07, 2017

Report: Execs keying in on programmatic, mobile efforts

AdRoll's new State of Performance Marketing report identifies two key trends for digital brands: programmatic and mobile. This should come as no surprise, as a dearth of shoppers have pushed into the mobile space, and programmatic has been on a... >>

BizReport | Advertising archives March 02, 2016

Ad Roundup: Personalization key to releases

In today's advertising roundup, a trio of releases that are set to increase the personalization efforts for brands and retailers. ... >>

BizReport | Advertising archives January 22, 2016

Reports: Brands banking on programmatic, personalization

Nearly one month into 2016, two trends are becoming clearer: programmatic advertising and personalization are getting a lot of attention. The authors of two reports believe brands will continue banking on the two P's throughout the year. ... >>

BizReport | Social Marketing September 17, 2015

Report: Facebook and in-app ad spending up YoY

AdRoll is reporting the spend per advertiser within Facebook's circle has increased nearly one-third in the past year. On a global scale, AdRoll's numbers show a 31% YoY increase in ad spending through the social network. ... >>

BizReport | Advertising archives August 24, 2015

Ad Roundup: Tools for social and ecommerce released

Two new releases into the online space should give brands a bit more information as we head into the busy holiday shopping season. AdRoll has integrated with a leading ecommerce platform while a release from Sprout Social may give brands... >>

BizReport | Advertising archives March 20, 2015

AdRoll: US, Europe, Japan push for more retargeting

Retargeting, retargeting, retargeting. According AdRoll's new State of the Industry report retargeting is the link marketers in the US, Europe and Japan are looking at to create a more engaged relationship with shoppers. ... >>

BizReport | Advertising archives December 17, 2014

AdRoll: Study finds retargeting focus for most brands

Look for more brands to push more ad dollars into remarketing to consumers when the calendar switches over to 2015. That is the takeway from a new AdRoll report which shows that most (71%) of marketers studied intend to push... >>

BizReport | Advertising archives October 03, 2014

Why attribution is important in cross channel strategy

Brands must begin to implement a cross-channel attribution model that allows insights across all channels, apps and devices. That being said, it's still the early days in mobile marketing, particularly on the attribution front. There is still work to be... >>

BizReport | Mobile Marketing October 01, 2014

How multi-screens are changing brand interactions

For the first time in history brands and marketers can engage with consumers anywhere - at home, at work, in-store, online and offline. No matter the device, brands and consumers are finding one another and connecting. The key for solid... >>

BizReport | Advertising archives February 03, 2012

What 2011 can teach businesses for 2012 success

As February opens across the US businesses are reporting in on 2011 numbers. And the bulk of information so far points to 2011 being a good year for many online and mobile brands, and that bodes well for 2012, too.... >>

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