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BizReport | Advertising archives December 17, 2010

AdKeeper measures how many ads are kept

Listen to any tween or teen and you'll probably hear a promise made 'for keeps'. A new advertising measurement tool is bringing that promise into the ad realm. The new AdKeeper tool, which launched in private beta this fall, will... >>

BizReport | Advertising archives October 11, 2010

New platform allows consumers to keep ads

A new advertising platform will give consumers a bit more control over the advertising they are interest in. How? By allowing the consumer to 'keep' ads of interest. Called AdKeeper, the platform works by consumers pushing a 'keep' button, this... >>