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BizReport | Advertising archives May 18, 2011

Is CPV a solution for online advertisers?

Earlier this month, Facebook announced plans to include Cost Per View (CPV) to their advertiser options. CPV basically means advertiser pay per view, and that view is obtained by 'paying' consumers to watch ads. Good for the advertiser because they... >>

BizReport | Ecommerce archives April 29, 2011

Survey: People considering vacations but aren't planning

As April winds down, the US consumer base is beginning to think about summer vacations. The problem, according to a recent survey, is that they are thinking but aren't purchasing travel packages or finalizing plans. The longer consumers wait to... >>

BizReport | Viral Marketing April 08, 2011

AdGenesis launches opt-in mobile video ad platform

A new video ad platform is out there that is said to match consumers to brands, a step that hasn't been readily available to this point. From AdGenesis and offered through the Beezag platform, the opt-in service matches brands and... >>

BizReport | Research archives April 05, 2011

Survey: Pet owners are cutting back, just like other consumers

Four-legged friends may be just like family members to most owners, but a new survey finds that pets aren't at the top of the buying food chain any longer. The research shows that pet owners aren't the same in 2011... >>

BizReport | Advertising archives March 16, 2011

Auto Survey: Consumers concerned about fuel efficiency

A new survey out from AdGenesis finds that, even before the upheaval in Libya and Egypt and before the Japanese earthquake, consumers were looking at fuel efficiency as their top concern for auto purchases. The resulting upheaval in the Middle... >>

BizReport | Ecommerce archives February 16, 2011

AdGenesis: Consumer electronics buyers are clicking

When it comes to consumer electronics, consumers are clicking. New data from AdGenesis indicates that consumer electronics purchasers have an 11% click-thru rate when ads match their interest; for software specific ads, the click-thru increases to 16%. What are brands... >>

BizReport | Advertising archives January 19, 2011

AdGenesis, Parade Magazine partner for opt-in ad service

A new partnership between AdGenesis and Parade Magazine will put consumers in the driver's seat - at least where advertising is concerned. The agreement will see Parade integrate AdGenesis' opt-in advertising technology so that consumers have more control over the... >>

BizReport | Loyalty Marketing January 13, 2011

Why loyalty programs need consumable content

With loyalty clubs in high demand, businesses are looking for better ways to offer rewards to consumers so that they remain not only club members but engaged club members. In the beginning, loyalty clubs used big-ticket items - frequent flyer... >>

BizReport | Advertising archives December 27, 2010

New video unit hyper-targets consumers, messaging

Just in time for the New Year, a new ad unit is being released by AdGenesis. For video, the AdMatch unit hyper-targets ads based on information consumers provide. Ad messages are matched according to information opt-in consumers provide to the... >>

BizReport | Ecommerce archives December 20, 2010

AdGenesis: Nearly half of consumers actively search for deals

Etailers and retailers around the globe are asking their workers - and one another - how is the shopping season? Are people buying? What is influencing the purchases and how can we work on more conversions? While many of these... >>

BizReport | Viral Marketing June 04, 2010

Video platform matches consumers, brands

AdGenesis Digital has launched a new video platform which matches consumers with brands and rewards in real time. The platform allows the consumer to 'exchange' their buying preferences for relevant ads and rewards from brands. It is currently available on... >>