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BizReport | Viral Marketing April 05, 2010

'Other' may be the premium marketer response to viral video

When it comes to video marketing are you hoping to increase campaign ROI? Market share? Other? Other may be your best response according to a recent BrandWeek report. Why? Because the most recent top viral video ads (from 2009) all... >>

BizReport | Advertising archives April 06, 2009

AdSense units stream Tweets

The blogosphere is buzzing with rumors that Google may be in talks to buy Twitter, but whatever is going on behind the scenes, Google continues to innovate and their latest foray does include the micro-blogging platform. ... >>

BizReport | Advertising archives December 09, 2008

Will consumers pay for an ad-free experience?

Consumers have never liked online advertising, and many ignore it, but would they be prepared to pay for ad-free versions of their favorite websites? Mike Vorhaus ran a survey for AdAge over the weekend to find out. ... >>

BizReport | Mobile Marketing December 01, 2008

Ring up more deals with Mobile Tuesday

First there was Black Friday. Then came Cyber Monday. Now make room for Mobile Tuesday as a mobile marketing firm hopes to cash in on a traditionally slow day for shopping. ... >>