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BizReport | Advertising archives June 01, 2017

Ad Roundup: Releases to expand experience

In today's advertising roundup, a trio of releases that will impact how consumers experience retail and other sites, through content, ads, and targeting. ... >>

BizReport | Advertising archives March 07, 2017

Ad Roundup: Knowledge key to new announcements

In today's advertising roundup, a profitability announcement and two product releases which underline the importance of analysis for today's brands. ... >>

BizReport | Advertising archives October 11, 2016

Ad Roundup: Integrations to solve connectivity

Online or offline, brands connecting to their employees and to their customer base can be complicated. Two releases into the online space this week should help ease those connections. ... >>

BizReport | Advertising archives August 10, 2016

Ad Roundup: Social, calling solutions

In today's advertising roundup, two social marketing solutions, and a new way for brands to engage through the call. ... >>

BizReport | Advertising archives September 09, 2015

Ad Roundup: Releases add functionality for brands

In today's advertising roundup: functionality. A trio of new releases are setting up new levels of functionality for brands online. ... >>

BizReport | Ecommerce archives July 02, 2012

New tools offer additional reporting features for online, social

With moves into the online space, brands are looking for more information about how campaigns are faring. Optify's new Digital Marketing Software Suite may help, offering reporting features which can be used by agencies to offer more insights to clients.... >>

BizReport | Email Marketing April 20, 2012

Top 3 mistakes email marketers make

With a marketing format as experienced as email, many believe there are not pitfalls. But, marketers still make mistakes - especially in email - and those mistakes cost not only engagement but conversion dollars as well. What should you avoid?... >>