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BizReport | Ecommerce March 27, 2019

Study: Consumers feel brand marketing "ineffective"

Researchers have a warning for brands: their marketing efforts aren't connecting with consumers. That's a key takeaway from Acquia's new Closing the CX Gap report, which found that most consumers (56%) say brands' messaging is ineffective for them. ... >>

BizReport | Advertising January 28, 2019

Expert: Mar-Tech gaps a problem for marketers

Although the plethora of consumer devices, platforms, and content sites give marketers more options for advertising and branded copy, these platforms are also cutting some brands' ability to serve an experience that is on-brand and similar from platform to device... >>

BizReport | Advertising April 19, 2018

Top 3 tips for stronger, voice-assist search strategy

AI and voice assistants continue to grow in popularity, both for home use and business, which is leading more marketers into the AI space. But, how can brands ensure their search strategy is optimized for this new tech? Here are... >>

BizReport | Advertising April 05, 2018

Expert: How voice-assist will change how brands engage

Millennials are quickly changing how brands and consumers engage online, especially when it comes to voice-enabled tech. These consumers - and those even younger - are comfortable with AI and voice-enabled tech in ways that even the earliest adopters in... >>

BizReport | Advertising July 06, 2015

Ad Roundup: 3 solutions to power brand engagement

In today's advertising roundup: an email integration that should improve both personalization and optimization for brands, as well as a partner portal option and cloud-based software services.... >>

BizReport | Advertising February 05, 2015

Digital Roundup: Content partners, data and security updates

Today's digital roundup details new platform releases and updates that should give online brands better leverage in the online space as well as a partnership geared to help pharma brands control their product details.... >>

BizReport | Advertising November 05, 2014

Ad RoundUp: Experience key for platform offerings

Everyone is talking about the customer experience, for both ecommerce and advertising. Three releases into the online space take experience to heart.... >>

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