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BizReport | Advertising April 18, 2016

Report: 40% would pay to remove ads

Consumers finding ways to get around advertisements is not new, but new technology is making it simpler, and could change the way business is done online sooner rather than later. That's the takeaway from a new Accenture report which indicates... >>

BizReport | Advertising March 23, 2016

Report: Human connection important for brands

With more consumers turning to email and social media to solve product problems, one report indicates that the human connection remains important for businesses. ... >>

BizReport | Ecommerce December 03, 2015

Report: Bad experiences hurting B2B brands

It isn't just Joe Public who turns away from businesses after a bad experience. New data out from Accenture Strategy shows businesses are turning away from other businesses that don't offer a solid customer experience. ... >>

BizReport | Advertising September 07, 2015

Ad Roundup: Solutions to increase analytics options

In today's advertising roundup: a partnership and a tool roll out that should give brands a better handle on data. ... >>

BizReport | Advertising June 16, 2015

Ad Roundup: Partnerships and new releases put customer first

In today's advertising round up, a new partnership as well as two new releases that will put the customer journey first for advertisers, publishers and retailers. ... >>

BizReport | Mobile Marketing January 27, 2015

Study: Switching economy could cost US brands $1 trillion

American's are always on - PCs and laptops, smartphones and tablets - and that always on trend means digital brands are struggling to keep pace. That struggle, which consumers see as slow loading page loading times or areas where they... >>

BizReport | Ecommerce October 14, 2014

Reports: Mobile, social hot for the holidays

Look for more conversions this holiday season from the mobile and social sectors. That is the takeaway from new data out from MarketLive. According to their forecast about one-third of holiday shoppers will buy gifts via mobile devices while nearly... >>

BizReport | Internet August 21, 2014

Study: Privacy concerns high for wearable tech

According to new data out from Accenture and Acquity Group more than two-thirds (69%) of American adults will own an in-home Internet of Things (IoT) device by 2019; only 13% are expected to own a device by the end of... >>

BizReport | Ecommerce June 17, 2014

Study: Up to half of customer experience budgets wasted

B2B brands are doing a good job of enhancing the customer experience on their websites, but according to new data out from Accenture, a large amount of the budgets for customer experience are still wasted.... >>

BizReport | Ecommerce February 04, 2014

Accenture: More shoppers plan to buy in-store

Shoppers may be referring to smartphones and tablets as they shop, but according to new data out from Accenture, there is a core group of shoppers who will make more actual purchases online. ... >>

BizReport | Ecommerce November 15, 2013

How shoppers will buy through 2013

The US Government shutdown in October seems to have kept many shoppers out of stores. According to new data out from Euclid, October traffic declines 380 base points (2012 vs. 2013); they also found visit times were down about 5%... >>

BizReport | Ecommerce October 25, 2013

Report: Revenues stalling because shoppers switch

It is no secret that shoppers switch brands practically at will. From cell phone plans to favorite jeans, there are so many choices that it is hard for any brand to cultivate long-term, loyal buyers. From customer service issues to... >>

BizReport | Ecommerce October 08, 2013

Holiday spending trending up

New data out this week shows more people are shelling out for the holidays - and not just the upcoming Christmas holidays. According to new data out from Offers.com, spending for Halloween is on the increase, too. ... >>

BizReport | Ecommerce July 12, 2013

Accenture: Retailers gaining confidence but could saturate marketplace

An encouraging report and a warning are the takeaways from the latest Accenture Globalization Index. Key findings from Q1 2013 include more stores 'opening' new online retail outlets - many moving in to new countries or regions to engage more... >>

BizReport | Advertising June 19, 2013

Accenture: Execs have tech, need talent to make sense of data

When it comes to turning online data into actionable insights, most Consumer Packaged Goods (CPG) executives say they have the technology to collect but need more talent to analyze the findings. Accenture polled 350 senior-level executives to come to their... >>

BizReport | Ecommerce August 01, 2012

Store brands creeping up the acceptance list

Coupons are hot, but store brands might be a little bit hotter for shoppers looking to save some coin. That according to new research which indicates a growing number of consumers are shopping with store brands in mind as a... >>

BizReport | Ecommerce January 31, 2012

Study: CPG website visitors buy more in store

It's news every brand wants to hear: visitors to your website make more branded purchases. But new data from an Accenture, comScore and dunnhubmyUSA study finds exactly that: consumers who visit branded CPG websites are making more branded purchases in... >>

BizReport | Ecommerce August 02, 2011

Accenture: Half of BTS shoppers won't go online

A new prediction may push online retailers into a more active back-to-school (BTS) campaign mode. According to new data from Accenture, about half of BTS shoppers say they won't shop online at all this season, which means etailers really need... >>

BizReport | Research July 28, 2011

Media execs say they aren't taking full advantage of data

Buzz in the land of online marketing may be about personalized advertising and content, but the majority of media and entertainment top execs say they aren't taking full advantage of these data opportunities. Customer data that can provide personalized online... >>

BizReport | Search Marketing September 23, 2010

Adchemy, Accenture partner for category relevance in search

A new application from digital marketing platform Adchemy may give paid search advertisers more relevance within their campaigns. Called Adchemy WordMap, the new release gives search marketers the ability to tailor messages according to the interpretation of the search query.... >>

BizReport | Research April 30, 2009

Report: Global consumption of media increases

It isn't just consumers in the US or UK who are consuming more media. According to a new report from Accenture, globally more consumers are consuming more media on more devices.... >>

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