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BizReport | Advertising September 29, 2009

Use print ads to drive consumers to digital

Print media could become an unlikely rival to the Internet when it comes to interactive advertising, as new and innovative formats continue to emerge. Here we list just a few ways in which print and online can be merged to... >>

BizReport | Advertising September 28, 2009

Interactive print ads make pixels sexy

Print media has recently seen some exciting innovations that bring together paper and digital media. A new campaign by Uruguayan agency Lowe Gingko has come up with an innovative way of merging print ads with mobile.... >>

BizReport | Advertising September 07, 2009

ARvertising: Space-age techniques engage consumers with print ads

How do you get readers of print media to spend 10 minutes with your print ad? By incorporating the visual magic of augmented reality.... >>

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