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BizReport | Advertising April 07, 2010

Study: American buyers more engaged with ads

A new study from Opinion Research Corporation indicates that American consumers are open to online advertising that they were a year ago. Is this a result of the recession and consumers' need to find better prices and deals? Possibly. But,... >>

BizReport | Advertising March 19, 2009

Adfusion: Brand-focused storytelling popular with consumers

When article-based ad network Adfusion asked consumers whether they were likely to read and act upon articles that contained brand and product information, the results were surprising - many said they would.... >>